Mashreq Puts its Customers at the Heart of Banking

Wins 5 top awards at Annual Insight Middle East Call Centre Awards 2015

United Arab Emirates, Dubai, 21st May 2015: Mashreq, one of UAE’s leading financial and banking institutions, has once again been recognized for its commitment to excellence in customer satisfaction, winning five awards recently at the Annual Insight Middle East Call Centre Awards 2015. The accolades cover strategic and operational divisions, and highlight Mashreq’s enduring commitment to providing exceptional services and products to its customers. Mashreq is the only Bank to win awards in top categories amongst other industries such as Telecommunication, Retail, Hospitality and Airlines etc.

Successfully competing with leading institutions in the airline industry, FMCGs, the automobile sector and government organizations, the wins come in as Mashreq continues to strive hard to provide the highest quality of customer services through their state-of-the-art technology aided resources.  The awards taken home by Mashreq were for “Best Customer Care”, “Best Customer Experience Management”, “Best in CRM Management”, “Best Service to Sales”, and “Best VOC Implementation in Large Organization” once again validating  its relentless strategic focus on customer centricity.

Anindo Bhattacharya, Head of Direct Banking Centre at Mashreq, said, “It is thrilling to be recognized for our efforts in providing the highest quality of services and facilities to our customers. These kinds of commendations serve as a reminder of trust and appreciation from our customers, and motivate us to strive harder to improve our commitments and services. Maintaining customer satisfaction and trust may seem like a simple goal, but it takes immense dedication and determination. Such honor makes the journey to market-leading excellence rewarding and allows us to perfect our propositions, services and delivery to our customers.”

Bhattacharya added, “Winning such titles is both rewarding and challenging at the same time. Along with showing us that our efforts are being appreciated, it also challenges us to constantly innovate, enhance and make the customer experience better and better each day. The Annual Insight Middle East Call Center Awards showcase the finest in financial institutions that demonstrate innovative and pioneering customer relations. They are designed to highlight achievements in customer engagement and interaction.”