Chilli Beans Spices up UAE's Fashion Landscape

Hot sunglasses brand opens up its first store in Dubai Mall

Dubai, UAE, 2015: Chilli Beans, the hottest name in sunglasses, has just arrived in the UAE. The famous Brazilian ‘fast fashion’ brand has opened its first store at the Dubai Mall, bringing its uniquely-styled, innovatively designed, affordable eyewear to the country’s discerning fashionistas of all ages.

“Chilli Beans sunglasses epitomise style and cutting edge design – we are delighted to have bring its collections to Dubai for the very first time,” said Marzooq Al Marzooq, CEO of Chilli Beans. “Chilli Beans has made itself relevant to trend-setting customers by creating a strong presence across the social media networks and by investing in marketing actions that have the cachet of being cool. We are extremely proud to have brought this most modish and contemporary of eyewear to the UAE,” added Al Marzooq.

“The UAE is developing into one of the world’s fashion hot spots thanks to its citizens’ keenness in adopting hip new brands,” said Al Marzooq. We are very much looking forward to styling our customers with the distinct Chilli Beans character through the launch of the Urban Art Collection in our new Dubai Mall outlet.

Among the names that have signed and coloured this limited edition collection, which reflect the brands' overall attitude of vibrant personality and street-credibility, are Eduardo Kobra, Bruno 9LI, Tikka and Doze Green - all renowned and highly-regarded avant-garde street artists. Each piece in the collection is marked with the individual artist’s unique style,” he added.

Chilli Beans has built its reputation by being more than just a fashion accessories brand. It prides itself on having developed its own unique DNA that is defined by a modern and irreverent state of spirit. Complementing its collections, Chilli Beans also offers cleaning sprays for lenses, cases, cloths, sicurezza (strings), watches and sunglasses holders for cars.

Created in Brazil in 1998 by entrepreneur Caito Maia, Chilli Beans’ eye-catching designs have led the label to expand exponentially across the globe, with the company releasing 10 new products each week. The Chilli Beans sunglasses line is divided into Kids, Adults and Themed, with every pair providing 400 UV protection and a number with additional polarisation. Chilli Beans now operates 700 outlets throughout its home country of Brazil, as well as stores in Peru, Colombia, Mexico, the United States, Portugal and Kuwait.

Chilli Beans participates in the world’s premium Fashion Weeks and supports major shows and events in its native Brazil. The brand sponsored the live transmission of ex-Beatle Paul McCartney’s concert in its home country and was one of the official sponsors of the Rock in Rio Festival, featuring a store in the premises and installing its own roller coaster during the event. Such eye-catching marketing initiatives were responsible for helping the company sell more than three million products in 2013.