Three Fujifilm Digital Cameras, X100T, X30 and FinePix XP70 have Won the 2015 iF Product Design Award

Dubai, United Arab Emirates, April 8, 2015

Fujifilm’s three digital cameras, the X100T, X30 and FinePix XP70 have each won one of the world's most prestigious design awards; the iF product design awards.

Since the launch of X series in March 2011, Fujifilm has rapidly grown the X series which successfully combines traditional styling with the highest image quality and mobility. 

Almost all FUJIFILM X series cameras have won an iF product design award, confirming that the design philosophy of X Series is highly regarded.

The FinePix XP70 only weighs 179g but also complies with IP68 standards*. This means it is waterproof to 10 meters, and can withstand a drop of up to 1.5m. The camera also operates in temperatures as low as -10℃ and is dustproof to prevent the intrusion of dust or sand. The FinePix XP70 adopts a stylish compact design while retaining the toughness function.

Organized by iF Industrie Forum Design e.V in Hannover, the “iF product design award” is amongst the world's most prestigious design awards alongside “red dot design award” in Germany and the “Industrial Design Excellence Awards (IDEA)” of the USA. More than 50 experts from all over the world will come together to select the winners in the iF design awards 2015 and each entry is assessed on the basis of ten clear criteria such as design quality, degree of innovation and brand value.

Over the years Fujifilm's X series range has won multiple design awards in the world for the following models:

2012 iF design Award             FUJIFILM X100
2013 iF design Awards           FUJIFILM X10, FUJIFILM XF1
2013 red dot design Awards    FUJIFILM X-Pro1, FUJIFILM X-E1
2014 iF design Awards           FUJIFILM X-M1, XQ1, X20, X100S
2015 iF design Awards           FUJIFILM X100T, X30

Future products are being developed taking on board feedback from existing X series fans, camera enthusiasts and professional photographers alike.