Rimmel Introduces Its New Nourishing Balm With A Touch of Colour

KEEP CALM and LIP BALM! 

When lips are lacking luscious care and colour, DON’T PANIC! Keep calm… and lip balm.

Rimmel London introduces its new Keep Calm Lip Balm, a moisturising balm with a fresh hint of a tint for an alluring just-bitten effect. It’s pout pampering perfection for the nation! London lips will go ‘balmy’ for Keep Calm Lip Balm’s ultra-nourishing, longwearing formula enriched with moisturising oils. This powerful little bullet of balm calms, softens and protects lips whist helping to seal in moisture.

Keep Calm and Lip Balm will rocket to the top of your lust-list thanks to its clever modern pack design. This super-stylish balm has a fun, quintessentially British look that’s perfectly topped-off with the distinctive Rimmel crown. Presented in eye catching bright lipstick-style packs, the five shades each has a playful name and personality –Keep Calm and Shop, Kiss, Rock, Play or Party. No matter which mood you’re in, we have a perfect match for you.  Love them all? Collect them all.

The pretty palette ranges from a clear shade for those who dare to bare to a punchy pink - there’s a shade for everyone and every day. Keep Calm and Shop is clear; Keep Calm and Kiss is a sweet sorbet pink; Keep Calm and Rock has bright fuchsia tones; Keep Calm and Play is a warm magenta; and Keep Calm and Party is a vivid amethyst shade. All deliver a subtle hint of colour to your lips whilst protecting them all day long.

Whatever happens, never let life or your lips get you down! Just remember: Keep Calm and Lip Balm. Get the London look.

RIMMEL KEEP CALM LIP BALM

Rimmel introduces new Keep Calm Lip Balm, an ultra-nourishing, longwearing lip balm with a fresh hint of colour. Whatever happens, keep calm and lip balm! 
-    Gives lips a hint of a tint for a just-bitten effect whilst delivering the protection, care and moisturising power of a balm.
-    Enriched with moisturising oils, the nourishing formula calms, softens and protects lips. Enjoy up to five hours of comfort and care.
-    Inspired by the iconic World War II poster, the super-stylish pack has a fun, quintessentially British design.

Shades:    5 shades
010 Keep Calm and Shop
020 Keep Calm and Kiss
030 Keep Calm and Rock
040 Keep Calm and Play
050 Keep Calm and Party

Recommended Retail Price: 15 AED 

On-Counter: April 2015

Point of Sale: Available exclusively at Boots