Lifestyle launches official online store on LandmarkShops.com

Over 4000 exclusive home, personal care, beauty and fashion products can now be purchased at landmarkshops.com/lifestyle

Cash-on-Delivery, Earn & Save with Shukran, Special Discounts, Exclusive Promotions and many more benefits

Dubai – UAE, February 25, 2015: Lifestyle, the leading retail destination in the MENA Region is now online, joining other retail concepts Emax, Babyshop and Splash from Landmark Group on www.landmarkshops.com/lifestyle. This announcement was made recently and comes in direct response to the demand from the brand’s discerning customers across the region.

In-store shopping is still the preferred choice for Middle Eastern consumers; however with high internet and smartphone penetration rates, a young and tech-savvy population, and growing comfort levels with e-commerce transactions in general, online shopping is expected to grow exponentially in the next few years. With this launch, customers can now shop online 24/7 from the comfort of their homes, after reviewing all available Lifestyle products either by category or brand at their convenience.

“For the last 17 years, Lifestyle has been at the forefront offering customers with exclusive and value-for-money home furnishing, décor, beauty and fashion accessories from leading brands for our MENA customers. The opening of our online store starting with UAE, solidifies our commitment to our customers in offering convenience, quality and service at their fingertips amidst a superior shopping experience through multiple touch points”, said Sachin Mundhwa, CEO of Lifestyle.

A growing trend witnessed is that purchase decisions are now being made based on online research. “We’re incredibly excited to launch Lifestyle on LandmarkShops.com. The combination of over 4,000 great Lifestyle products with a best-in-class online shopping experience from LandmarkShops.com makes our customer’s lives so much more convenient”, added Savitar Jagtiani, e-Commerce Business Head for the Landmark Group. The website also offers ‘returns via store’, to further build on customer convenience and leverage the Concept’s store network. 

Women in the MENA Region are increasingly becoming financially independent and in general, play a key role when it comes to decisions related to designing and furnishing their homes. This coupled with their natural affinity towards fashion and personal care products, makes Lifestyle’s various product categories and range of international brands the preferred choice. In addition, customers also have the option of paying by credit card or cash-on-delivery.

To further entice online customers, several year-round promotions and discounts will be exclusively offered to online customers. For example, an introductory 25% discount will be offered on home décor, furnishing & fragrances, fashion bags & accessories, major cosmetic brands such as NYX, Deborah Milano and Nouba in March 2015, and the first 100 online customers shopping with Maxfactor, Rimmel and Sally Hansen during this time will get exciting gifts with purchases.