DMF 2015 to Host Array of Digital Media Luminaries

Fourth annual industry forum gives platform to senior thought leaders and key-note speakers

Dubai, UAE, March 04 2015: This year’s Digital Media Forum will feature an array of luminaries and senior thought leaders in the digital industry who will be expounding their expert opinions on the exciting new developments in the sector. Held under the banner ‘Digital Technology: Bringing the Future Closer,’ DMF 2015, which takes place on March 24 & 25 will assess the influence of the evolving digital landscape on businesses, brands, and consumers and examine the challenges presented by the fast-moving landscape.

Key-note speakers at DMF 2015 include Naseem Javed, President, ABC Namebank, Canada; Igor Beuker, Professional speaker, Author & Awakener , Technology and Trends and Faris Abouhamad, President of Interone Resonance Middle East LLC, Chairman and World President of the International Advertising Association. The highly regarded minds in the global digital industry are just three of the senior figures who will be appearing on the speakers’ rostrum at DMF 2015.

 “DMF 2015 is an amazing gathering of masterminds in Dubai who are meeting to discuss the massive digitisation of operations and tactical miniaturisation of organisational structures all to become powerful silver bullets on global e-commerce. DMF challenges the status quo and offers mind bending strategies as we move towards Expo 2020,” said Naseem Javed.

"There is no better time for professionals in our field to come together and learn from each other. Digital media has already revolutionised the advertising and marketing industry and growth of innovation and technology continues to push the boundaries. Conferences such as the Digital Media Forum help us all to grow professionally and I'm looking forward to speaking at the event. I hope that I will be able to give you a sense of how innovation, content and context can lead to phenomenal brand value," said Faris Abouhamad.

Topics under the DMF banner this year include; ‘Rise of the User Architect,’  ‘Social Commerce Vs. E-Commerce,’ ‘Rise of the Content Officer,’ ‘Harnessing the power of big data analytic in building business and brands’ and ‘The future of search and social media algorithms in the changing landscape of communications.’ Each subject presenter has been chosen for expertise in their specialised area of the digital sector.

“I am very excited to speak at 4th edition of the Digital Media Forum Dubai, since it’s the most inspiring and ambitious media event in the Middle East. In my keynote address ‘The Future of Retail & eCommerce,’ I will show how brands can use disruptive technology and data-driven marketing to shake up the marketplace,” commented Igor Beuker.

Now in its fourth year, DMF has grown significantly since its inception in 2011, when it was established in response to the increasing popularity of what at the time was a newly emergent marketing platform. The annual event now brings together around 500 of the world’s leading marketing and business minds at a platform that delivers thought leadership, practical hands-on guidance and an unrivalled networking opportunity for stakeholders.

DMF’s expansion has seen DMF Cairo being hosted for the first time in October last year. The programme now also includes an awards section, which was first introduced at last year’s event. DMF’s rapid growth has seen it established as a must-attend event on the calendar for industry professionals from across the region who meet to discuss how they can share knowledge on the rapid advancements being made in digital technology and how they can capitalise on the marketing opportunities that these developments present.

Sponsors at DMF 2015 include Digital Media Services, Yahoo, UM MENA, CMM Continental Multimedia and IMS, with partners supporting the event including Arab Ad, Cicero & Bernay, Initiative, and. Attendees at previous DMFs events have numbered CEOs, Senior Managers, Advertisers, Direct Clients and government institutes, with the events attracting delegates from the GCC, Levant, North Africa and Europe. DMF 2015 takes place on March 24 & 25 at The Westin hotel, Dubai. Further details and information on registration can be found at: www.digitalmediaforum.me.