Sophisticated architecture and volumes for the new Oysho spring/summer 2015 campaign

The Oysho campaign to mark the launch of its new SS15 collection features designs based on pure and simple lines and created especially for today’s cosmopolitan and ultra-feminine woman.

Dutch model Sanne Vloet was chosen to reflect this image, captured through the lens of photographer Alasdair McLellan, who transports us to a modern, minimalist setting in which brilliant white shines brightly in all his shots.

Oysho has opted for evolution and perfection in terms of the garment volumes, guided by simplicity to shape unique designs in fine fabrics such as linen, guipure lace and natural cotton. The metallised gold and silver finishes add a touch of refinement to outfits that radiate coolness and light.

Garments that add a sense of dynamic movement to the female figure, including two part sets, flowing jumpsuits, dresses inspired by the Far East, loose-fitting tops in a range of volumes and palazzo pants.

The collection comes in a wide range of contrasting, light-filled tones. White leads the field this season, accompanied by soft, powdered tones, as well as blue and pink.