Roberto Cavalli Paradiso - Post Event

On Thursday, February 5, 2015, a magnificent launch event was hosted in honor of Roberto Cavalli’s new fragrance, Paradiso. Attendees included top media and VIPs of the region. 

For the setting of the celebration, a beautiful, private villa on The Palm was transformed into a natural paradise, featuring an abundance of flowers and exotic parrots. The beautiful atmosphere reflected the very characteristics of Paradiso itself: colorful, sophisticated, joyful, a celebration of the Mediterranean dolce vita and all of its pleasures. From the surroundings, guests were easily persuaded they were spending an evening in paradise on earth—only natural in the world of Roberto Cavalli, where pleasure never ends

Paradiso as a fragrance elevates pleasure while radiating delight and happiness. The titillating prelude of sparkling citrus blends generous bergamot and sweet mandarin orange, stirring and captivating the senses. Adding a note of voluptuous sensuality, wild jasmine trails the fresh opening. A delicate, rich chord of cypress, pink laurel and parasol pine closes the beautiful fragrance, creating a long-lasting woody trail and revealing a mesmerizing effect of the Jasmine. 

Two Paradiso enthusiasts and special guests who contributed to the memorable evening included the stunning face of the fragrance herself, Edita VILKEVICIUTE, and famous perfumer Louise TURNER. 

When asked to describe her thoughts on Paradiso, VILKEVICIUTE offered: “Paradise is the place you don't want to leave. You always want to go back. It is the smell you never want to forget.” She continued by saying, “The new Roberto Cavalli Paradiso fragrance has a really addictive smell. I really like the Jasmine—it is the smell of a real paradise. Smelling Paradiso immediately transports me to a splendid garden overlooking the Mediterranean Sea. It brings to mind light and pleasure”.

Paradiso will be available in all major retailers like Wojooh, Sephora, Debenhams, Paris Gallery and Areej starting February 15th