Vatika introduces three new variants of shampoos and conditioners in Middle East

Dubai, UAE – 11 February, 2015 - Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the Middle East launch of new variants of its Vatika range of shampoos and conditioners. The latest range of Vatika shampoos and conditioners have been specially formulated with the most potent ingredients used for hair care in the region, including Argan, Garlic and Black Seed to effectively treat common hair problems. The new products are available in three different variants – Vatika Argan Shampoo and Conditioners, Vatika Garlic Shampoo and Conditioners, and Vatika Black Seed Shampoo and Conditioners – to suit different hair types.

Vatika Argan Shampoo and Conditioner is enriched with unique moisturizing properties of Argan Oil sourced from Morocco where it is known as Liquid Gold. Argan is a rare and exotic ingredient rich in Vitamin E, Oleic Acid, and omega-6 Fatty Acid that has become popular in the hair care industry because of its special traits to replenish lost moisture to make dry and wavy hair soft and manageable.

Vatika Garlic Shampoo and Conditioner is fortified with Spanish garlic which is a rich source of many hair-friendly nutrients such as selenium, vitamin C, vitamin B-1 and B-6, and vitamin E. The anti-toxins properties of garlic help cleanse hair follicles and scalp to improve blood circulation to promote natural hair growth as well as prevent hair fall and breakage.

Vatika Black Seed Shampoo and Conditioner is infused with the active ingredients of Habbat ul Barakah sourced from Turkey. Also known as the ‘Seed of Blessing’ in the Arab World for its legendary medicinal properties, Black Seed is rich in more than 100 nutrients, including Omega-3, Omega-6 fatty acid, vitamin A, B, B2, C and Niacin, Thymoquinine, and Nigellone.

Manish Singh, Category Head, Dabur International, said: “We are delighted to bring to women in the Middle East our ‘Alpha’ ingredient range of hair care products. Ingredients such as argan, garlic and black seeds have been in use for centuries in the Middle East to cure common hair problems such as falling and thinning of hair, breakage, and dry and dull hair. Our latest variants of Vatika range of shampoos and conditioners are a result of extensive research and development by our R&D team. We have sourced the world’s best ingredients directly from their place of origin to offer our customers the best value for their money. We are confident that with the launch of the new products, Vatika will further consolidate its grip over the regional market. Our latest offering is our commitment to our consumers to constantly develop and introduce new products that matches their expectation and suits specific hair care needs.”

The new range of Vatika Shampoos and Conditioners with their special formulation ensures enhanced hair health and conditioning. The unique perfume sourced from floral gardens of Europe ensures a lasting fragrance with each wash.

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.