Syoss Keratin Hair Perfection: Strength and structural repair for dry, weak hair

Dubai– Dry, weak hair is particularly difficult to style; it usually takes a visit to the salon to make it look strong, soft and shiny. Now, with the new Syoss Keratin Hair Perfection, women can boost and moisturise weak, dry hair with professional treatment at home and make it easier to style. The professional formula with the innovative Keratin Primer repairs the hair deep down inside the cells and replenishes lost keratin. It prepares the hair to absorb all the benefits of Syoss’ combination of professional ingredients. Each strand shines with new strength, its structure is repaired and rebuilt, and it is soft and shiny – for hair that looks as if it has just been professionally treated at a salon. Syoss Keratin Hair Perfection is available in stores.
 
Primers have emerged as one of the biggest trends in cosmetics and they are particularly popular in professional cosmetics. They create the basis for the next treatment step and improve the results. For example, they are used to protect brittle nails and they intensify the color depth of decorative cosmetics. With the launch of Syoss Keratin Hair Perfection, Syoss is using a primer in professional hair care for home use for the first time. What makes this product so special is that the primer is usually applied before the treatment; in the new Syoss Keratin Hair Perfection range the Syoss Keratin Primer is already integrated in the product, meaning that no further treatment steps are required. The innovative Keratin Primer with Pro-Cellium and another deep-acting keratin repair the hair inside the hair cells and deliver 100 per cent strength, softness and radiant shine. The professional formula contains 80 per cent additional keratin and replenishes lost keratin in all layers of the hair’s fibre. 
 
A shampoo, a conditioner and two innovative special treatments strengthen the hair from the moment it is washed and give it an instant keratin boost with immediate softness and shine. The Keratin Primer perfectly prepares the hair for the next treatment step. The Instant Oil-in-Cream Repair Mask, a unique combination of an oil and a cream formula, nourishes the hair and repairs it deep down inside for a smoother, softer structure and 100 per cent suppleness. It is evenly worked into the damp hair and rinsed out. The innovative Treatment Serumcan be used as a treatment on its own or mixed into the Syoss Shampoo. This new range makes customised professional hair care available for home use for the first time – for salon-quality results. The Treatment Serum deeply nourishes and smoothes, for hair that is supremely soft and radiantly shiny. Simply work into damp hair and rinse out. The new Syoss Hair Care improves hair quality, leaving it looking as perfect as it does after a visit to the salon. Women who want their home use hair care to deliver professional performance will love the new Syoss Keratin Hair Perfection range.
 
Syoss Keratin Hair Perfection Shampoo 500 ml, approx. AED 18.75
Syoss Keratin Hair Perfection Conditioner 500 ml, approx. AED 18.75
Syoss Keratin Treatment Serum 50 ml, approx. AED 17.75
 
The new Syoss Keratin Hair Perfection with Keratin Primer range is available in stores.