Calvin Klein Launches Euphoria Liquid Gold, Inspired by the Passion of the Orient, Available ONLY in the Middle East

overwhelmed by an addictive desire.

melt into the richness.

enter a world of luxury.

liquid gold euphoria

liquid gold euphoria

luxurious       –       powerful       –       addictive

fragrance: woody oriental

with a dry down of sandalwood, liquid gold euphoria warms the senses with its rich and powerful scent. the fragrance opens with a hint of cinnamon, creating a lavish, exhilarating, feeling that deepens with the mystery of black orchid.

top:     cinnamon

mid:     black orchid

dry:     sandalwood

liquid gold euphoria men

powerful       –       mysterious      –       magnetic

fragrance: woody oriental

liquid gold euphoria men is a strong and masculine fragrance with a contemporary twist. the spicy black pepper creates a vibrant, sparkling effect, while the refined, complex saffron exudes a unique signature. the creamy sandalwood introduces the smooth and sensual quality of the scent.

top:     black pepper

mid:     saffron

dry:    sandalwood

bottle and packaging

the liquid gold euphoria bottles are modernized with refined matte gold shells and shiny black opaque glass.

the extravagant black and gold packaging features a detailed, embossed Middle Eastern-inspired pattern for an elegant texture.

liquid gold euphoria             eau de parfum spray         3.4oz/100ml
liquid gold euphoria men      eau de parfum spray         3.4oz/100ml

advertising

evoking the depth and mystery of the fragrance, the luminous liquid gold euphoria advertising campaign captures the glistening men’s and women’s bottles resting on a shimmering pool of liquid gold.

liquid gold euphoria will be available beginning march 2014.

print advertising specs:

creative agency:   crk advertising     
director/photographer:  raymond meier
location:   switzerland