New G-Shock, Baby-G, Sheen and Edifice models offers something for everyone

Casio Middle East is serving up a bouquet full of special offerings in time for Valentine's Day, with a raft of various new models slated to suit all tastes and preferences. All the more reason, to get that special someone, a gift to remember.

Middle East followers of the brand will be pleased to learn that Casio is rolling out an entire new series of watches across its outlets in the GCC. These include offerings in the G-Shock, Baby-G, Sheen and Edifice ranges for both men and women as the brand pulls out the stops in order to provide regional buyers with a comprehensive range of choices.

“It has always been our endeavour to be able to give our customers exactly what they need," said Tsuneo Nagai, Managing Director, Casio Middle East. "We are glad to be able to present our wide spectrum of customers in the region with watches that match their individual preference. Our Valentine's Day range has something for men and women of varying tastes and persuasion with watches that are sporty and stylish, durable and fashionable, in short unique timepieces with that special feel.”

Casio Baby-G is growing up with a new collection of timepieces inspired by its analog and digitally-dynamite “big brother” - G-Shock. Fashioned with G-Shock’s hallmarks in toughness and durability, these watches will shock and delight wearers with a look of strength that is synonymous with Baby-G, but with a more sophisticated and edgier design to fit the lifestyles of the newest millennial tastemakers.

This Valentine’s, Baby-G will be trading in black and white with bright dials for the debut of the BA112 series in distinctly feminine designs. The new lightweight timepiece with glossy resin band is available in fashionable hues of black and white.

Also targeting the ladies this Valentine’s is the new Casio Sheen SHE-3032D model which features a black light LED illumination index and a day and date indicator while being water resistant up to 50 meters. The Sheen comes with a stainless steel case and band with a three-fold one-touch clasp. This analog beauty features three dials with day/date/24-hour displays and boasts of a battery life of three years.

For men, Casio introduces the G-Shock GA110CM watch that exudes machismo, adding a metallic camouflage print to its X-Large case designs for a visually powerful look that is set against green, black, steel gray and yellow colored motifs, an LCD display, both the digital and analog-digital models are rich with style.

Chockfull of useful features, this G-Shock is water resistant up to 200 meters and has a world time feature capable of measuring time in 29 time zones and as many as 48 cities, apart from having a daylight saving feature and enabling the user to swap between home time and world time alternately. Added features include a stopwatch, hourly time signal as well as countdown timer, full auto calendar and approximate battery life of two years.

For those seeking a more classic watch, Casio has launched the Edifice EFR-544 series that includes four new watches – three of them with a black ion plated case and band and a layered face design while the fourth one with a metal strap and case. This elegant timepiece includes a stopwatch function with measuring modes for elapsed time, split time and 1st and 2nd place times along with three display dials stopwatch minute/stopwatch seconds and 24-hour. The watch is water resistant up to 100 meters and comes with a stainless steel band, battery life of three years and weighs 174 grams.