New, improved and looking stunning – Jergens reveals refreshed product range and new look to inspire women to focus on skincare this new year

Now with an illuminating Hydralucence ™ blend technology, Jergens lotions restore your skin’s deep luminosity to reveal soft, healthy looking and glowing skin.  
Skin that’s never looked so beautiful

Dubai, 15 January 2015: New Year, new you? January is the perfect time for a beauty overhaul, and Jergens has done just that with a refreshed range of products and sophisticated new look. 

Aiming to inspire women across the region to make skin the foundation of their beauty, the region’s leading skincare brand is taking a three tiered approach to achieving soft, glowing and healthy looking skin by addressing the texture, tone and luminosity. 

On a mission to show women that soft, glowing and healthy looking skin should be a core element to your daily beauty regime, each lotion in the new Jergens eye-catching range now features the brand new Hydralucence™ blend technology; an innovative formula exclusive to Jergens lotions. The unique formula is designed to eliminate dry and dull patches, whilst restoring luminosity, by creating a protective barrier of moisture on the surface of the skin. The improved smooth surface effortlessly sharpens light reflection off the skin to restore luminosity for visibly healthier looking skin.

Dr. Seema Tannous, renowned skincare expert and Jergens brand ambassador, commented: “Understanding the importance of skincare, we all need to maintain a regular moisturising routine to enhance our skin’s hydration. This is where Jergens new formula really helps to revitalise the skin’s natural luminosity by restoring the smooth texture of the skin’s surface and this enhances the appearance of the skin for an all-day glow, that I have no doubt women across the region will love”. 

Beauty fans can expect to see Jergens glowing on the shelf with a new and sophisticated look. To accompany the revamped look, Jergens is introducing a new and luxurious Smoothing Oud lotion, inspired by the most premium fragrance’s local heritage and specially formulated for the region.
Skin so stunning it becomes the foundation of your beauty
Beautiful begins with skin.