Get the perfect brow! Rimmel introduces its new brow this way collection

Rimmel Introduces Its New Brow This Way Collection: Brow Styling Gel & Brow Sculpting Kit 

Dubai, January 13, 2015 - Get ready for a big BROW WOW! Whether you favour natural-look arches or a bold power brow, groomed eyebrows are an essential part of every look this season. And now it’s easier than ever to define, style and sculpt your brows thanks to Rimmel’s new Brow This Way Collection. 

With Rimmel’s new Brow This Way Collection there’s a perfect product and colour for every brow style. Get grooming!

Style and Set
Tame, enhance and beautify your brows with Rimmel’s Brow Styling Gel, a mascara-style brow-definer and fixer. Its high precision applicator makes it ultra-easy to brush brows into the perfect, uniform shape. And the long-lasting gel formula sets the brows in place for an all-day defined look.

Creating a super-flattering brow is simple: the lightweight, comfortable-to-wear gel comes in three coloured shades and one clear hue so you can dial up your look from natural to intense. Add impact with a hint of a tint; choose from Blonde #001, Medium Brown #002 and Dark Brown #003 for smudge-proof, fade-proof, natural-looking colour that applies smoothly and stays-put all day. If you’re already blessed with thick brows, opt for the clear gel, which styles and sets with a non-sticky, subtle shine.

Brow Styling Gel comes in a cute cylindrical pack that’s coloured in the same shade as the gel inside. For a hit hint of Britannia cool, the mini bottle is embellished with the outline of the Union Jack Flag in sleek white silver. And as a luxe finishing touch, the pack is wrapped in a silver band that bears the Rimmel logo.

Sculpt, Fill and Fix
Love the strong brow trend? Sculpt a sophisticated statement brow with Rimmel’s Brow This Way Brow Sculpting Kit. This must-have duo compact features everything you need for a gorgeously groomed finish: wax to shape and fix brows; powder to set the wax and create a natural look; plus a double-sided brush and a combing spooly brush for a precise and flawless application. 

Perfect photo-ready brows are yours in just three easy steps. Step 1: Apply the wax using the angled brush and smooth strokes to define and contour brows. Step 2: With the other side of the brush, blend the setting powder to fill in sparse areas - go as full and bold as you dare! Step 3: Finish by using the spooly brush to lock the look. The long-lasting formula feels light and comfortable to wear so you can be brow beautiful all day long. 

This clever sculpting kit comes in three palettes to suit all – Blonde #001, Medium Brown #002 and Dark Brown #003. Match the colour to your hair for a natural effect, or go a shade darker for fierce impact. The rectangular pack has a transparent flip-top lid so you can easily see the shades and brushes inside. Just like the styling gel, it’s decorated with a white Union Jack and bold silver lettering. Effortlessly chic!

Take inspiration from the catwalks and wear your super-styled brows with pared-down make-up. Let your perfectly defined arches make all the impact you need! Get the London look.  

FACT SHEET
RIMMEL BROW THIS WAY COLLECTION

Bring your brows bang on-trend! Rimmel introduces its new Brow This Way Collection featuring Rimmel’s Brow This Way Brow Styling Gel and Rimmel’s Brow This Way Brow Sculpting Kit. Whatever your fave brow style, it’s now easy to define, groom and shape your arches to perfection.
Get the London look.

Brow This Way Brow Styling Gel
Brush your brows into the perfect shape with this long-lasting brow gel:
-    The mini precision mascara applicator makes it easy to create a uniform shape.
-    The comfortable, lightweight gel formula sets hairs in place for an all-day defined look.
-    Use the tinted gel to give a hint of smudge-proof, fade-proof colour.
-    Use the non-sticky clear gel to style and add subtle shine.

Shades:    

#001 Blonde
#002 Medium Brown
#003 Dark Brown
#004 Clear

Retail Price:    Gel Price: 26 aed

Brow This Way Brow Sculpting Kit
Create photo-ready, high-impact brows with this duo palette:
-    Apply the wax using the angled brush to shape, define and fix brows.
-    Use the other end of the brush to apply the setting powder to fill in sparse areas and create a natural finish.
-    Use the spooly brush to lock the look.
-    The long-lasting formula feels lightweight and comfortable to wear all day.

Shades:    

#001 Blonde
#002 Medium Brown
#003 Dark Brown
            
Palette Price:    44aed

Collection On-Counter: January in Carrefour, Lifestyle Stores, Max, Boots 2015