Unlimited shades, endless possibilities.

Madi International brings in Kemon’s Lunex Colorful.

It is often said that the only thing that is constant in the world of fashion is change. Fashion changes every season, and with that hair trends as well. While some hairstyles may come around over the years and some may be tweaked, the fact is, every season adds its own look and flavor to the trend.

A lot of new hairstyle trends make their way into the market through various channels. Mass media and social links have not only increased subculture influence, but also strengthened exposure to celebrity styles and fashion. Women like to stay savvy with what’s trending and draw inspiration from red-carpet appearances, fashion magazine spreads, movies and television shows. Red carpet events and fashion shows are favorites when it comes to setting new hairstyle trends for women. Especially with models and super models flaunting some really edgy hairstyles and wild colors. This opens doors to world of creativity and coloring options for hairstylists. The market is ready for an unlimited number of hair color shades, which allows stylists to really go to town with their creativity.

“When Ahlam, the famous Khaliji singer, made an appearance on Arab Idol with her electrifying purple hair, her fans across the region were stunned. Suddenly everybody wanted that very shade of purple reflection. Madi International stepped-in to introduce Kemon’s Lunex Colorful system that could give customers that exact shade of purple along with countless other crazy shades”, said Mr. Mohammed Madi, President of Madi International Group.

While this might seem like a colossal feat for many, it is just the way Madi International has always performed – keeping up with the trends and giving its customers exactly what they need and deserve.

But whatever it is the people want, whether it is crazy colors for highlights, ombres, shatush or even full hair color, the Lunex Colorful system can do it all. With its all new series of tone-on-tone colors in bright eccentric shades, Lunex Colorful makes it possible to break traditional laws of color and to flaunt a variety of crazy color effects in your hair. From 5 basic colors; blue, red, fuchsia, yellow and orange, stylists can be creative creating unlimited number of colors.

As one of the top distributors of world-class hair products across the Middle East, Madi International has constantly stayed a step ahead of the trends and delivered whatever the market demands.