NEW: Labello Lip Care Fruity Shine now available in Watermelon flavor

Dubai, December 2014: To give you a great feeling on your lips all year round Labello Lip Care Fruity Shines is now available in exciting new Watermelon flavor – with aromas and fruit extracts. The highly-effective care formula with Hydra IQ provides the lips with long-lasting moisture. This fashionable lip care stick is the perfect accessory for ensuring a seasonal feel at any time and in any place.

Real fruit flavor give you a multi-sensory experience

Watermelon is the latest flavor and color to join the Labello Lip Care Fruity Shines range. These aromas and fruit extracts provide an authentic multi-sensory experience, because they don't just smell delightful, they also taste delicious.

The new Labello Watermelon doesn’t just pamper your lips with its exciting taste and the light shimmer, the formula with selected fine waxes and rich caring oils also provides intense care. It forms a protective film on the skin of your lips and protects them from drying out.
Long-lasting moisture

Enriched with Hydra IQ, the Labello Lip Care Fruity Shines Watermelon also has a long-lasting moisturising effect. "Hydra IQ is an innovative and exclusive technology that stimulates the generation of new water channels in the skin for optimum hydration – even in the deepest layers of the skin," says Zeynep Balyali, Senior Brand Manager Labello Lip Care.

With its fashionable flavor and highly-effective care formula, this new NIVEA Lip Care Labello Fruity Shines Watermelon really creates that perfect feel all year round. It gives you a trendy, natural look and soft as well as smooth lips that look incredible
These new products are available in stores starting from Dhs 8.75.

About Beiersdorf AG

Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 16,500 employees worldwide. Its sales in 2012 amounted to €6 billion and it has been listed on the DAX since December 2008. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has more than 130 years of skin care experience and is known for its innovative and high-quality products.