IWCs Chaffhausen opens first boutique in the Kingdom of Saudi Arabia

Riyadh, 16 November 2014 – Swiss luxury watch manufacturer IWC Schaffhausen and its Saudi Arabian retail partner First Jewelry Group recently opened the country’s first IWC boutique in Riyadh’sbustling commercial and residential district Al Olaya. The boutique offers visitors the chance to explore not only IWC’s core collection, but also the recently launched Portofino Midsize collection.

IWC and First Jewelry Group have been working together for many years and are proud to open their first joint boutique in Saudi Arabia, on Olaya Street in Riyadh. IWC Brand Director Middle East & India Karoline Huber comments:

“First Jewelry Group is a long-standing partner and we are pleased to be celebrating this occasion together. With the opening of the boutique we are aiming to strengthen our ties with the Saudi Arabian market and to grant the country’s many watch connoisseurs the opportunity to experience our brand and products in a vibrant and luxurious atmosphere.”

THE BOUTIQUE

IWC Schaffhausen’s first boutique in Riyadh finds its home in the lively Al Olaya District, the heart and soul of the city. This commercial and residential district offers a wealth of options for entertainment, shopping and dining and is therefore the ideal location for IWC. Located in the First Jewelry shop in Al Olaya, the IWC Schaffhausen boutique is an exquisite setting in which to present the brand’s collection of exclusive watches. The concept is the same as other IWC boutiques worldwide: a space which allows clients to explore the fascinating and diverse watch families that are wonderfully displayed throughout the boutique.

The dark wooden interior creates a warm and inviting atmosphere, and provides the perfect backdrop for IWC’s coveted timepieces. A private lounge area enables customers to discover and appreciate these fine examples of haute horlogerie in quiet and elegant surroundings. “First Jewelry Group and IWC Schaffhausen have shared a successful relationship since the start and we are proud to be part of this great moment. With this opening we
hope to get closer to our valued clientele and allow them to truly discover the universe of IWC,” said Mohammad Altayeb about the boutique opening.

THE PORTOFINO MIDSIZE COLLECTION

Following the launch of the Portofino Midsize collection, IWC now offers this range of watches in the new boutique in Riyadh. An extension of the brand’s popular Portofino family, the Midsize collection caters to watch lovers who prefer a slightly smaller timepiece. The flagship model is the Portofino Midsize Automatic Moon Phase, in which, for the first time ever, the designers have depicted the entire moon phase display as a star-studded night sky, with the moon and stars appearing to float in infinite space.

IWC SCHAFFHAUSEN

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.