Bershka launches its first fragrance for men

NATURAL AROMAS WITH WOODY TOUCHES UNDERLINE THE REBELLIOUS PERSONALITY THE URBAN MAN

Natural aromas such as jasmine, orange blossom and lavender fuse with intense touches of wood and musk that bring a burst of freshness to the skin. The fragrance has a personality that suits the spirit of the Bershka man: youth and rebellion combined in a versatile fragrance, perfect for all-day wear. 

The packaging reflects the nighttime character of the evening collections and capsule Christmas range.
The 'X' image is direct, minimalist and uses a trendy black and white element for a clear image, in line with the brand philosophy.

Bershka's fragrance is ideal for urban men who follow trends and pay attention to the detail.