AXA Gulf and Al Zahra Hospital achieve a Guinness World Record in Cholesterol Screening

“Let’s Beat It” campaign reached 2,420 participants in 8 hours at a single venue

AXA Gulf and Al Zahra Hospital Dubai have achieved a remarkable new Guinness world record for the most blood cholesterol readings in 8 hours at a single venue in their event which was held in Dubai at the Ibn Battuta Mall, from 2 – 10 PM on Friday the 10th of October.

The event was intensively advertised through all media including social media and has witnessed excellent response from the audience. The venue recorded 2,420 participants checking their blood cholesterol. Sixty nurses from Al Zahra hospital Dubai performed the tests to the public and recorded the results in less than 5 minutes all along the 8-hour time frame. Dubai residents as well had the chance to seek the advice of a cardiologist, dietitian and a family doctor at the event for further consultation.

At the end of the event AXA Gulf and Al Zahra Hospital Dubai CEOs’ received the official certificate recording the significant achievement from Samer Khallouf, Guinness World Records Project Manager. The event concluded by a raffle draw of 20 participants winning ten free health insurance packages for one year from AXA and ten winners for health check-ups at Al Zahra Hospital Dubai.

In his comment, Jérôme Droesch, CEO of AXA Gulf, said: “This is the first time an insurance company in the GCC achieves such record, and we’re very proud of this achievement. Our objective was before all to raise public awareness on cardio vascular diseases and I think it was more than successful. The award is a testimonial of our continuous efforts to raise awareness against major health concerns. This success would not have been possible without the precious efforts of our partners, Al Zahra Hospital and their highly committed medical staff, who worked all day to make this possible.”

 “We are delighted to achieve this record and see high level of participation.  As part of this campaign, we are strongly advocating lifestyle changes, followed by risk reduction. We are happy to be working closely with AXA Gulf in fighting this disease. This campaign is only the start and I am sure it will encourage more and more people to raise awareness through unique initiatives,” commented Dr. Mohaymen Abdelghany, CEO of Al Zahra Hospital Dubai.

The Heart Campaign is part of AXA’s Corporate Responsibility and is integral to the company’s commitment to building better understanding about the health risks faced by individuals and the society.