New Industry Exhibition Offers Launch Pad into Middle East's largest Health & Beauty Market

- Saudi Health & Beauty 2014– powered by InterCHARM - Highlights Unrivalled Market Opportunities for Global Industry -

Jeddah, Saudi Arabia, 10 September 2014: As the Middle East’s largest and fastest growing market for cosmetics andpersonal care products and services, the Kingdom of Saudi Arabia presents exceptional business potential for the global beauty and wellbeing industry. From premium cosmetic products, haircare and fragrances to multi-brand retail health & beauty outlets, consumer appetite in the Kingdom continues to grow at double-digit rates, prompting the launch of Saudi Health & Beauty 2014– a new industry specific exhibitionthat will offer an unprecedented showcase of the latest products and innovations.

Powered by InterCHARM, Europe’s leading event for the professional cosmetic & equipment industry, Saudi Health & Beauty 2014 takes place from 24 – 27 November 2014 at the Jeddah Centre for Forums and Events.  The show isexpected to attract leading industry brands and representatives from the world of cosmetics, fragrances, health, pharmaceuticals, fitness clubs, medical centresand spas.

John Hooke-Tappin, Show Director, Reed Sunaidi Exhibitions, organiser of the event said:  “With more than 50,000 registered providers in the Kingdom’s health & beauty industry, and a per capita spend by consumers of US$3,800 annually on beauty and personal care products and services, the market potential is clear.  Whether health and beauty-conscious consumers, or businesses in retail, distribution or personal care services, Saudi Health & Beauty presents a compelling proposition for both exhibitors and visitors.”

In addition to its domestic market potential, Saudi Arabia also offers a substantial international tourism market, with 88 million visitors per annum to the Kingdom expected by 2020 to perform Umrah and Hajj.  Fragrance and personal care packs are common gifts for those travelling on holy pilgrimages. 

With Arab history and culture steeped in fragrance, the Middle East is regarded as a key market for international fragrance brands; per capita spend on premium fragrances in Saudi Arabia and the UAE already overshadows European and US markets.  According to Euromonitor International reports, market size for women’s fragrances in the Kingdom is estimated at US$121million and US$101million for men’s.*

Haircare continues to be big business in the Middle East, with Saudi Arabia alone expected to reach US$708million by 2017, according to the same report.  Other primary categories offering considerable market opportunity include vitamins and dietary supplements, particularly with the growing issue of obesity, and the spa & wellness industry, which is currently growing at 11 percent per annum in the Kingdom.

Saudi Health & Beauty 2014 will also play a valuable role in facilitating networking and one-to-one meeting opportunities between private sector and government bodies through its Hosted Buyer Programme.

In addition to offering a platform for industry exhibitors from around the world, Saudi Health & Beauty 2014 will host a thought leadership Congress focused on addressing health and wellbeing issues in the Kingdom, with 300 invited delegates participating in roundtable discussions, workshops and panel debates.

Saudi Health & Beauty is organized by Reed Sunaidi Exhibitions, and is powered by interCHARM, the leading European event for professional cosmetics and equipment industries.

*Source:  Euromonitor International:  Beauty Industry Trends in the Middle East & North Africa