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Dubai, UAE; July 12 2014 – NIVEA MEN, the global leader in male skin care has launched its “Survive the Night” campaign which will run throughout the World Cup season, from 12th June until the finale on 13th July 2014.
According to TGI Target Group Index survey 2012, 71% of Men have a deep affection for football across the MENA region and in the UAE specifically, more than 1.400.000 people watch matches on TV regularly. So, with the World Cup, NIVEA MEN created a special “Survive the Night” pack, to allow football fans to enjoy the late night matches and still look fresh every morning.
Men‘s skin go through a lot during the day and that's why taking care of it is a must; NIVEA MEN is the only brand in the Middle East Region with a full cross category portfolio of male grooming and personal care products. NIVEA MEN products range include shaving gels, deodorants, shower gels, face care and body cream.
Coinciding with the World Cup, NIVEA MEN has launched the new Fresh Power deodorant with a refreshing musk scent that ensures a long lasting freshness and protection all day long while watching your favorite games.
As for the basic male grooming routine, our NIVEA MEN Originals skin care range was voted product of year for the Gulf in male skin care category for it offers a wide range of caring products which cover all male grooming needs. Our Originals range includes the NIVEA MEN Shaving Gel with ULTRA GLIDE Technology gives you a close comfortable shave and NIVEA MEN After Shave products which immediately soothe discomfort after shaving and actively hold moisture in the skin against drying out.
NIVEA MEN is very excited to bring its fans in the Middle East an immersive program of engaging activities, money-can't-buy experiences and exclusive promotions, all designed to bring them closer to what is expected to be this year's most awaited event – the World Cup! NIVEA MEN has been very close to the football scene for many years now and this year's activations and products will take it to the next level by offering consumers what they need to survive the night and enjoy the late games with family and friends. NIVEA Men is also partnering with The World Cup Lounge in Dubai Marine and Alwan Cafe in Riyadh to grant our fans and unforgettable World Cup viewing experience.
Join NIVEA MEN‘s facebook competition for a chance to win valuable prizes. For more information and to take part in the competition, visit
https://www.facebook.com/niveamenmiddleeast?ref=br_tf.
NIVEA MEN “Survive the Night” pack is available at all leading supermarkets for Dhs 23.
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