AXA Gulf & AXA Cooperative in KSA 4th annual “Corporate Responsibility Week”: protecting people by raising funds for risk education worldwide

AXA Gulf & AXA Cooperative in KSA 4th annual “Corporate Responsibility Week”: protecting people by raising funds for risk education worldwide

Since 2011, Corporate Responsibility Week (“CR Week”) has become an international reference in terms of employee engagement.  Every year, AXA Group, Gulf & Cooperative in KSA involves more and more staff in its commitment to supporting risk education and prevention. With more employees participating every year, 850 AXA employees in the Gulf region & KSA and 56,000 worldwide joined the event in 2013. AXA Gulf & KSA employees spend more than 1,600 hours in different CR activities to showing their commitment to their community.

During the week, AXA Gulf & Cooperative in KSA employees have learned about AXA’s Corporate Responsibility initiatives regionally, and were also invited to participate personally, by volunteering in different activities related to employees’ education, volunteering actions and sport activities. Every hour spent volunteering for protection and prevention activities will be converted into Euros and donated to risk education projects supported by AXA Hearts in Action[1].

“Our business is to protect people over the long term. In this business, trust and solid relationships are paramount. “Corporate Responsibility Week” is part of AXA’s core business: PROTECTION. Protecting people is what we do every day and what is making us proud of our business. During CR Week, AXA Gulf & Cooperative in KSA staff was engaged to be more responsible in the way they do business. This means designing reliable solutions to meet the needs of our customers, managing risks in a professional way, treating our partners fairly, and developing a work environment built on strong values and trust”, said Jerome Droesch, AXA Gulf CEO.

“Knowing that more than 75% of our business is coming mainly from Health and Motor line, we have a crucial role to drive awareness on risk prevention related to health disease and safe driving as part of our strategy to protect the public and our customers. We also believe that we have a role to play in protecting the environment, supporting the communities in which we operate, and more broadly in helping to create stronger and more sustainable societies. This is part of creating a sustainable, long-term business, and becoming the preferred company for our customers, employees, and other stakeholders”, said Alexis de BEAUREGARD
Chief Officer - Marketing and Corporate Responsibility

Some of the activities planned for this year in Gulf region:
•Fundraising campaign to support WWF “Heroes of the UAE Private Sector program” which engages closely with the private sector to help them reduce their carbon footprint through energy/water conservation. It is the only voluntary carbon reduction program in the UAE.
•Distributing food for poor families
•Blood donation drive in alignment with the world blood donor day
•Recycle bin installation in all AXA Gulf and KSA offices
•Medical Check-ups to all AXA staff to ensure a healthy life
•Different sports activities all over Gulf countries
•First aid seminar to raise awareness on basic first aid techniques

To raise awareness about those activities, the public is invited for the first time to participate in AXA’s CR Week through a contest on social networks in which all employees can share pictures of their activities and volunteering actions through the hashtag #AXACRWeek. The author of the most retweeted picture will have the opportunity to visit a project of AXA’s NGO partner, CARE, and learn more about the impact of climate change on vulnerable populations.