Rasasi Perfumes spreads footprint in Bahrain as industry sales to touch $30 million in Kingdom

New store strategically located in Busaiteen

Manama, 2014: Even as the fragrance and cosmetics market in Bahrain continues its growth curve with sales expected to touch $29.9 million this year, Rasasi Perfumes – one of the leading oriental fragrance brands across the GCC region – has announced the opening of its new store as part of an aggressive expansion plan in the Kingdom. 

The new store is integral to a GCC-wide expansion strategy undertaken by the company amidst burgeoning growth trends for the fragrance industry. With the new store, located in Busaiteen , Rasasi now has 9 outlets in the country. 

The store follows Rasasi’s new look format aimed at enhancing customer experience within elegant and sophisticated retail setting.  Though following the latest retail trends, the ambiance of Rasasi’s new stores is very Arabseque and true to the spirit of Rasasi as a leading oriental brand. 

The new store offers the entire gamut of fragrances from Rasasi, which has carved a niche for itself with numerous outlets across the GCC and a dedicated clientele which revels in Rasasi products. The new store is not just a place to shop for fragrances but a treasure trove of one of the widest collection of finished sprays, exquisite fragrances, concentrated oils and loose products in a warm and welcoming ambience.

So, if you are looking for high-quality perfumes, elegant packing and international standards of production from Rasasi, then this is the place to go for any discerning customer. Rasasi’s expansion is part of its strategic growth plans to remain at the forefront of the beauty retail industry by consistently expanding its reach across the region and making it more accessible to its customers.

Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “The growing economic prosperity in the GCC, together with increased demand for modern oriental fragrances in Bahrain, has actually driven the growth of our brand across the Kingdom. We see a massive growth opportunity in the country, and we would like to tap into this growth by expanding our footprint here.”

He added: “We are constantly on the lookout for strategic locations for our standalone stores in the country, and the new store offers a very central and easy accessibility to our customers in Bahrain.  Our wide product and category width caters to the varied needs of our customers. Our new store format is aimed at enhancing the customer ease and experience. We are following the latest retail trends while being true to our brand and customers.”

Rasasi’s business has grown steadily over the years since its inception nearly 34 years ago. Considered amongst the pioneers of traditional perfume industry in the region, Rasasi has created some of the most loved and iconic perfumes that have become an integral part of region’s perfume tradition. The brand operates over 115 stores across the region – in Qatar, United Arab Emirates, Oman, Bahrain, Kuwait and the Kingdom of Saudi Arabia. 

Rasasi stores are conveniently located at prime locations across all the countries, and exude a very refined and classical look. 

About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.

Rasasi operates over 115 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 60 countries across the globe through a strong distribution network. More information on the company and its portfolio of fragrances can be found at www.rasasi.com & also join us on Face book www.facebook.com/Rasasi Perfumes L.L.C, Dubai.