Hello CC cream! OLAY brings the hottest beauty trend to the Region

New Olay Regenerist CC Cream  
The Power of 3 to instantly perfect & even the skin tone over time for dramatically younger-looking ski

CC creams are here! The scientists at Olay are bringing the hottest beauty trend to the region and are proud to introduce new OLAY Regenerist CC cream Complexion Corrector.  With the launch of its Crème de la Crème, women can now enjoy skin perfection and even skin tone in an instant and show off – day after day – a dramatically younger-looking skin to the world.

New Olay Regenerist CC cream comes hot on the heels of last year’s hot BB trend.  First developed in Korea, women everywhere have for a long time been keen to emulate Asian women’s appearance and possess that even, fresh, ‘to die for’ complexion for themselves. Today Asia’s leading innovative science and technology is inspiring skincare trends and its benefits are now yours to enjoy. Olay’s hot new Olay Regenerist CC cream will help women everywhere emulate this fresh-faced look by instantly perfecting their complexion, fighting the look of wrinkles and reducing the appearance of dark spots. 

Cracking the code: CC vs. BB 
All these new product codes can get confusing, but it’s really simple – CC creams provide more intense, potent levels of tone correcting and anti-ageing skincare ingredients, as well as effective but sheer, natural coverage. But new Olay Regenerist takes it one step further with a breakthrough 3-in-1 swirl system. The Olay Regenerist CC Cream is the first and only CC cream to blend 3 core elements together in a breakthrough swirl action – a penetrating serum, an SPF15 moisturiser and a sheer foundation so that skin is perfected now and over time. With a light texture the all-in-one corrective product visibly balances skin tone and grants complexions a gorgeous glow.  

So how does it work? 
Taking the lead for the massive market, Olay Regenerist CC Cream uniquely combines 3 key elements:

• An anti-ageing penetrating serum containing Olay’s ‘Essential Glucosamine Complex’ which comprises  N-Acetyl Glucosamine (NAG) and Niacinamide to address more chronic tone improvement and clinically proven to enhance dark spot and wrinkle reduction
• A moisturiser with glycerine, SPF 15 sunscreen and anti-oxidant vitamin E providing a powerful combination which adds hydration to and protects the skin instantly improving tone and texture
• A sheer foundation incorporating mineral pigments which immediately blends and matches skin tone delivering natural looking and even coverage

The Proof: Harnessing the power of skin’s natural Glycans with Essential Glucosamine Complex 
Olay has been harnessing the science of glycobiology as early as 2004 with its early use of an Essential
Glucosamine Complex (EGC) comprising N-Acetyl Glucosamine and Niacinamide.  Proven, in-vitro, to help naturally boost skin’s most important natural glycan hydrator - Hyaluronic Acid. Hyaluronic Acid (HA) is one of skin’s most important natural moisturisers which bind up to 1000x its own weight in moisture.

New Olay Regenerist CC cream Complexion Corrector is the first and only CC cream that has a breakthrough 3-in-1 swirl system blending 3 elements together to provide dramatically younger looking skin:
•    Instantly – skin is hydrated and complexion perfected with an everyday light finish
•    In 2 weeks – the look of wrinkles is reduced
•    In 8 weeks – the appearance of dark spots are minimised

Essential Glucosamine Complex (EGC) - A Perfect Tone and Texture Partnership: 
-    In-vitro: EGC helps to reduce excess melanin production - a key cause of uneven skin tone and hyperpigmentation with the potential to reduce visible hyper-pigmentation
-    EGC is proven clinically to visibly reduce uneven tone due to pigmented spots: At 8 weeks we saw a statistically significant change in the reduction in the appearance of skin discoloration (8 week clinical study)

Dr Sian Morris, Olay Principal Scientist comments: “Our research at Olay has shown that an even skin-tone is especially important in helping women look more youthful and healthy – and as we get older this becomes more challenging to achieve. To meet this need, Olay is providing a unique triple-benefit complexion-solution to women who are experiencing more uneven skin tone concerns as they get a little older - those women who want to work on underlying skin tone overtime as well as achieving instant colour perfection on first usage.  New Olay Regenerist CC cream should be the final product she applies after using the Regenerist regimen – before stepping out of the door to face the world.”

Samira Olfat, Max Factor Regional Make-Up Artist comments, “The Asian skincare trend has really helped to shape women’s skincare and cosmetics over the last year or so - only a couple of years ago the two categories of skincare and colour cosmetics were pretty much completely separate areas for women; with 100% colour focus at one end moving to 100% skincare focus at the other, with foundations, BB and CC sitting on different parts of this scale.  With the arrival of new Olay Regenerist CC Cream – this line has just become more blurred as it fuses complexion improving benefits that bring results over time with an immediate natural look. Women with skin-tone concerns no longer need to choose between skincare and coverage – la Crème d la Crème fits the bill perfectly!”

Try it for yourself:
The great benefits of new Olay Regenerist CC Cream provide emotional security – like a skincare pension fund – taking care of the here and now with one eye on caring for your future skin! Whether new Olay Regenerist CC Cream is added to an existing Regenerist regimen before facing the world or your daily skincare staple – you’ll love the results too!
Available at leading retailers nationwide at 50 ml, with the following RRP*:
•    UAE: 79 AED 
•    KSA: 80 SR 
*Pricing is at the sole discretion of the retailer