Interactive Intelligence to Deliver ‘Customer Experience Management' Insights at CET Middle East Forum in Dubai in May

Dubai, United Arab Emirates, 4th May, 2014: Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services designed to improve the customer experience, will be participating as a sponsor of CET Middle East, an annual Customer Engagement Technology Forum taking place on 28th May 2014 at The Address Hotel Dubai Mall. Mr. Shaheen Haque, territory manager, Middle East and Turkey at Interactive Intelligence is a guest speaker at the forum and will educate attendees about enhancing customer service and experience through a multi-channel approach via the enterprise contact centre. Interactive Intelligence will also use the event to spread awareness about the company’s innovative contact centre automation, unified communications, and business process automation technologies.

“Serving consumers in a world where the frame and basis of customer engagement is rapidly shifting is one of the biggest challenges for organizations today. With the consumerisation of customer service communication taking root, implementing a successful customer care strategy means enterprises need to look beyond traditional measures and explore how they can serve the customer on the customer’s terms – whether that be social media, SMS, web chat, and video in conjunction with traditional voice, web, and email channels,” says Mr. Haque.

“CET Middle East is a great forum for us to interact with industry thought leaders and share our views on upcoming technology trends that will help businesses deliver exceptional customer service and experience.”

Interactive Intelligence will be showcasing its entire range of solutions at the event including its Customer Interaction Center™ (CIC), a fully-integrated software solution for the contact center that helps deliver an exceptional and highly personalized experience to every customer. CIC offers contact centers a standards-based, multichannel software platform to blend all media types with the organization’s business systems and its suite of integrated contact center applications brings interaction processes and customer service best practices together. It manages and blends inbound/outbound multichannel interactions and gives customers their choice of contact options — voice, email, fax and chat, as well as SMS, business objects, and social media.