SanDisk Scoops Flash Storage Brand of the Year Award at VAR Choice of Channel

DUBAI, UAE 17 April, 2014 – SanDisk, the global leader in flash memory, has been named ‘Flash Storage Brand of the Year’ at the 2014 VAR Choice of Channel (COC) Awards, held at Meydan Hotel last month.

The channel voted for the brand that it perceived to offer a great range of flash storage products, from USB drives to SD cards and storage accessories. The fiercely contested category included high profile nominees from other leading retail vendors. The voting process was conducted via surveys, both online and offline, with over 1000 people voting for their favourite brands, reflecting the channel’s preference. 

“This award is a clear vindication of SanDisk’s strong presence in the region along with the faith in our technology from our valued partners,” Tareq Husseini, Regional Sales Director Mediterranean Middle East and Africa at SanDisk. “Our main aim is to work closely with Middle East distributors and retailers alike, to persistently ensure the ongoing development of the channel.”

Continuing to make strides in flash innovation, SanDisk recently released its new 128 GB SanDisk Ultra® microSDXC™ UHS-I memory card, the world’s largest capacity microSD card. The card enables users to capture thousands of songs and photos, and hours of video on a single, removable card.

The VAR COC Awards is a high-level channel event that brings together a large number of executives within the UAE vendor, distributor and reseller community.