Interactive Intelligence and AWAL Sign Partnership Agreement for Saudi Arabia

RIYADH, KSA, 14th April, 2014 - Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services designed to improve the customer experience, today announced that it has signed AWAL IT Services, a subsidiary of Saudi Telecom Company (STC), as an ‘Elite’ partner. As per the terms of the agreement, AWAL will sell, implement and service Interactive Intelligence’s contact center, unified communications, and business process automation software and solutions portfolio across all market segments and verticals in Saudi Arabia.

AWAL is a customer-centric company supporting large business organizations as well as government institutions to design, build, and manage flexible, scalable, and secure information infrastructure environments in a way that delivers tangible business outcomes to AWAL clients. The company is a part of STC Group’s expansion strategy to fill the gap between connectivity infrastructure and IT services infrastructure. Besides serving their clients with connectivity and hosting services, they expanded their services base to provide end-to-end IT services. This enables them to offer a high quality IT services bouquet through one single point for their customer.

The demand for contact center, unified communications and IP telephony solutions has been growing rapidly in Saudi Arabia and this trend is expected to continue in the next few years. The technology revolution currently witnessed in the Kingdom has led to the emergence of a new class of consumers, who easily access information through diverse channels enabling them to express their views. The increasing demands of these customers have compelled call center operators and organizations to evolve at a rapid pace to accommodate the growing needs. The government has also introduced various initiatives aimed at providing high quality customer service and opening new channels of communications with customers.

“Interactive Intelligence is highly committed to the Saudi market and is continuously looking for strong partners that can help grow our business in the region - partners who have strong local presence, wide market coverage and high level skills and expertise. We are very pleased to partner with the company and look forward to working closely with them” says Safwat Alshawaf, territory manager, Saudi Arabia at Interactive Intelligence.