Samsung Leads the UAE Smartphone Market With 49.4 Percent Share

UAE, March 25, 2014: Samsung Electronics Co. Ltd., today announced that it is now leading the UAE smartphone market with a 49.4 percent share as of December 2013, according to GfK. In overall mobile phones category Samsung has achieved 44.7 percent market share and recorded a solid growth of 46.3 percent from 2012 to 2013. This growth was fueled by the wide acceptance of Samsung’s successful line-up of smartphones in the country.

The company has performed exceptionally well in the rest of the GCC markets. In the Gulf, Samsung recorded a 42.2 percent increase from 2012 to 2013 following the launch of the Galaxy S4, Galaxy Note 3 and its comprehensive portfolio of mid-range feature phones and smartphones.

Assessing the numbers, Mr. Hayssam Yassine, Head of Telecommunications Group at Samsung Gulf Electronics said, “The mobile phone market in the UAE is developing exponentially, and Samsung has kept up by doubling down on innovative features and superior hardware across all of our mobile phone lines.”

“Last year, we introduced a range of mobile phones to the market that were intelligently designed to seamlessly integrate into the lives of our customers—whether they were looking to get the best in gaming, viewing, or photography—and to do so at different price points,” Mr. Yassine said. “These numbers show that our efforts have been successful, and are on par with what people really want from their handhelds”.

Samsung has made its mark by manufacturing phones for every demographic, and has increasingly become known for leading the market through user inspired innovation.