British Designer Giles Deacon and ‘Made In Chelsea' star Amber Atherton to host 2014 Grazia Style Awards

Voting across 17 categories open to public till March 23

It’s official: British designer Giles Deacon and ‘Made In Chelsea’ star Amber Atherton will descend upon Dubai to play hosts at the 8th annual Grazia Style Awards, held on March 25, at the MusicHall, Jumeirah Zabeel Saray.

A gifted and versatile designer, who honed his craft working with varied fashion houses -  Jean Charles De Castelbajac, Louis Vuitton, Ralph Lauren, Bottega Veneta, DAKS and Gucci (women’s wear, alongside Tom Ford), Giles Deacon is universally credited with injecting high-octane glamour into British fashion with his confident, statement-like and playful style.

He came into the spotlight in 2004, at a time of boom for British fashion, presenting his first collection at London Fashion Week A/W. It was considered an instant hit and subsequently featured in the American, British, Japanese, Italian and French Vogue, as well as in W, Harper's Bazaar, POP and i-D; and was bought by retailers such as Harvey Nichols, Liberty and Selfridges. The industry accolades poured in as well: 'Best New Designer' at the British Fashion Awards (2004), 'Best New Designer' by Elle magazine (2005), and 'British Designer of the Year' at the British Fashion Awards (2006).

Equally successful as a TV personality, actress, model, entrepreneur and designer, is Amber Atherton, who will join Giles Deacon in hosting the Grazia Style Awards. Amber was scouted at 15 by Premier Model Management and has since enjoyed a flourishing modelling career, appearing in Vogue, Love and Tatler.

She became hugely popular in the UK starring in the award winning show ‘Made In Chelsea’. But her talents extend beyond the limelight: she’s studying for a degree in Fashion Management at London College of Fashion and working on a fine jewellery collection; moreover, she is the founder of cult jewellery boutique www.myflashtrash.com, a favourite among celebrities and media.   No wonder she was ranked 5th by Vogue’s Digital Power list 2012!

"Giles Deacon and Amber Atherton are the quintessential hosts for the Grazia Style Awards — engaging, charming, entertaining, with a deep passion for the industry we all love and celebrate. We're thrilled to have them host our event,” said Claire Carruthers, Fashion and Beauty Editor, Grazia Middle East.

Since their inception in 2007, the influential and prestigious Grazia Style Awards have dramatically raised awareness and appreciation for the local fashion industry, acknowledging the most amazing accomplishments and praising the many talented people who are propelling the industry forward, from stand-out brands to influential bloggers, boundary-pushing designers and imaginatively curated boutiques, across 17 categories.

This year the Awards have put together a panel of industry experts that includes Emily Johnston – founder of the hugely popular style blog Fashion Foie Gras, alongside Elaine Lloyd Jones, editor of Grazia Luxury, up and coming British designer Ashley Williams, and Ahlan! 100 trendsetter Bong Guerrero; together with Grazia readers they helped shortlist the nominees in the 17 categories.

Voting for the Grazia Style Awards 2014 is open to public who can cast their vote for their favourites until March 23 through www.graziastyleawards.com. All voters will automatically enter a prize draw, held on March 18, to win a luxury getaway for two to London, including Virgin Atlantic flights, hotel accommodation and a designer shopping spree from Harrods.

Seats at the Grazia Style Awards ceremony can be booked until March 22.