Kraft Cream Cheese Original relishes appetites from around the world with

“Signature Sandwiches”

• Kraft Original cream cheese spread celebrates its second year of Signature Sandwiches: Countless Possibilities with the region’s timeless favorite.
• The campaign runs over the GCC countries throughout the months of February and March 2014

Dubai, UAE, 13 March 2014: Kraft Cream Cheese Original from Mondelēz International (formerly Kraft Foods) continues to inspire food lovers with its ‘Signature Sandwiches’ campaign, a campaign that takes you on a culinary voyage around the cuisines of the world and introduces you to the unforgettable flavors of  India, Mexico, Italy and many more, using the timeless favorite Kraft Original Cream Cheese.

To be closer to all the food lovers in the region and to celebrate the countless possibilities of Al Aslee Kraft Original taste in sandwiches, the Signature Sandwiches campaign embarked on an integrated marketing campaign comprising of In-store promotions, in-store sampling, a digital and social marketing competition and road shows  in KSA, UAE & Kuwait.

The digital part of the campaign is comprised of an exciting sandwich recipe competition on Kraft Original’s facebook page. https://www.facebook.com/#!/KraftOriginal. Fans are invited to create their own signature sandwich recipes or recreate the existing recipes posted on the virtual recipe book and share pictures for a chance to win iPad Mini 16GB tablets and The Entertainer 2014 mobile app every week! Participants can submit up to three entries.

The campaign is also supported with In-store promotions at hypermarkets that comprises of a promotional pack at a special price, prominent displays and sampling to the visitors.

Speaking about the campaign, Mr. Vishal Tikku, Area Director, Mondelēz International, stated, “Following the successful Signature Sandwiches campaign we had last year, we have decided to re-connect with our audience this year as well and showcase the countless possibilities  of Kraft Cream Cheese Original in sandwiches. The campaign offers a wide range of recipes and ideas for our consumers and inspires them to try different cuisines. The campaign is also a celebration of the universal appeal of this timeless favorite ingredient across the region and an integral part of their culinary journey”.

Put your aprons on and get set to take your family around the world with Kraft Cream Cheese Signature Sandwiches!