AdvanTag, a Mass Loyalty Platform, Launching a Mobile App in Dubai on the 15th of March

AdvanTag, founded by Adam El Daba and Mo Shahin in 2012, is a mobile application platform that combines customer loyalty with digital and social marketing, focusing on customer loyalty programs. The unique mobile application was developed to help independent-owned merchants with limited marketing budget compete against retail giants within their industry.  After years of research and product development, their definition of "Loyalty" contradicted the strategy of all loyalty programs that existed in the market.  AdvanTag takes a new approach to the customer-loyalty experience by combining rigorous research of business needs with a loyalty system that over 10,000 users trust.

As Samer Geissah, Vice President of Innovations at Du, says “AdvanTag’s flexibility and easy-to-use backend helped us at DU to launch several promotions. It also helped us get an insight about whom our customers were and helped us grow our social network presence.”

Customer loyalty programs have emerged with the goal of building a relationship between merchants and customers. AdvanTag's vision is to transform this relationship and the customer into loyal brand ambassadors. AdvanTag accomplishes this is through an innovative mobile application which rewards customers for their activities in participating stores. Brick-and-mortar businesses can access and analyise their live campaigns while customers enjoy easy-to-use discounts and rewards with a transparent loyalty system.

Businesses signed up with AdvanTag benefit from customer retention, increased brand awareness consequently leading to an increase in profit. So far AdvanTag has served over 14,000 unique customers at more than 100 locations.

"We provide the tools for brick-and-mortar shops to compete with the big players; whether in marketing or owning a loyalty solution and build true loyal customers.  We want to clearly show the rewards for both customers and business. " Adam Eldaba says.  "As good as our features of marketing and loyalty are, one critical benefit is the data analysis we provide to merchants, which nowadays many of them don't have the technology or the capability in-house to monitor or gather that data"

The AdvanTag team continues to focus on details and pragmatic needs of local merchants and customers through an intensive product enhancements schedule including features, flow and UI. With their new mobile application AdvanTag looks to be stronger than ever. Within a month AdvanTag signed over 100 merchants, providing customers with hundreds of unique deals and campaigns.

Once the user downloads the AdvanTag App, they have full access to deals throughout Dubai under different lifestyle categories.  Users select their desired deal and arrive at the location, where they will be handed an AdvanTag QR-Code slip. By simply pressing “Check-In” and scanning the unique QR-Code, instant discounts are rewarded to the customer. The more often a customer visits that location the greater the rewards are. All their experiences can be shared across the most popular social media networks.

The AdvanTag App is free to download on 15 March 2014, giving you an exciting portfolio of instant rewards offered by businesses across Dubai.

For more information please visit www.advantag.me