To design a range that captivates its customer by the calibre of design; creating interest and relevance throughout the season, for every type of climate and occasion. The collection houses itself on the foundations of key elements of the menswear wardrobe. Lived in favourites and treasured classics.
SUMMER MOTIONS
Catering to the ever evolving motions of the modern man, the collection serves up garments to take him through the summer spectrum. Items reflect lifestyle choices outside of the catwalk - outfits we feel great and look great in.
The resort style of 1950s and 1960s film stars is key to gaining that sartorial elegance outside of the office walls; exuding the confidence and coolness of Cary Grant. Dressing fancy and not fancy dress. “Create your own visual style. Let it be unique for yourself yet identifiable for others.”
Orson Welles 1915-1985
Eating out and café culture takes preference over the more formal lavish restaurants used in winter. White wine with seafood cooked in Le Creuset copper pans fulfils both the taste palette and starts the colour palette.
Eat well, Travel often.
“Develop an interest in life as you see it; the people, things, literature, music- the world is so rich, simply throbbing with rich treasures, beautiful souls and interesting people. Forget yourself.”
Henry Miller 1891-1980
Weekend breaks are spent wandering the museums and art galleries of Provence, with Picasso, Matisse and Cézanne adding to the colour and print palette. An evening stroll to play Pétanque or Boules blurs the divide between formal and casual clothes. Cool, lived in favourites and layered pieces dominate. Sexy but comfortable. Moroccan tiling and blown up geometrics create a push towards bolder prints together with the vibrant but delicate silk screen prints of Rambharos Jha, across shirts but also shorter outerwear, knits and jersey.
Old shell –New dwelling
“…before there can be change there must be discontent.”
Paul Bowles 1910-1999
Rejuvenate, reinvigorate. New fabrications are introduced to freshen the mood for spring; the changing of the wardrobe. Home is your hotel- living well at home… notable pieces include: slip on loafers and silk piped shirts.
INFLUENCES
Artists: Rambharos Jha, Henri Matisse, Paul Cézanne, Pablo Picasso
Films: ‘A Good Year' by Ridley Scott
Muse: 50s/60s Cary Grant
THE COLOUR PALETTE
Core:
Base layer colours follow a military spectrum to create a core palette – ‘Roxane' by Viviane Sassen
Cool shades of whites and tonals – ‘Piero Manzoni' by Germano Celant
Elevated:
Vibrant reds and grapes are dulled down with linear black print – ‘Waterlife' by Rambharos Jha
Collected shadows for diffused uniform and tonality – ‘Life Size' by Sam Falls
Pops:
Kinetic colour (life and vibrancy) – ‘Gian Paolo Minelli: The Skin of the Cities' by Tobia Bezzola
Clashing and smudging of pop colours – ‘Paint Paper Palms' by Sam Falls
THE INVENTORY
- Cuban collar shirts
- Investment luxury shoe
- Summer cotton separates (lazy blazer/relaxed fit)
- Kinetic coloured Harringtons
- A belted safari leather jacket
- Heavy basket weave blazers
- Gym sweat loungewear
- Concealed button down shirts
- Slimmer silhouette suiting in charcoal
- Key black jean
- Hadith Maroc inspired shirt
- Jack Purcell icon pump
- Luxe leather backpack
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