Sharjah Wedding Show begins, unveils the world's longest veil, offers mega prize of fully paid royal wedding package
Sharjah, March 5, 2014
Wedding service providers are sprucing up their offerings as they prepare for a rise in the number of weddings in the country, according to industry experts who have converged on Expo Centre Sharjah for the Perfect Wedding Show.
The US$1.2 billion industry is likely to see a quantum jump as the regional economies recover from the after-effects of the economic slowdown and get ready to host the World Expo 2020 and the FIFA World Cup 2022, they said.
In this perfect backdrop, the Perfect Wedding Show got under way on Wednesday (March 5) at Expo Centre Sharjah, and will continue until Saturday (March 8). It was opened by Shaikha Aisha bint Mohamed Al Qassimi.
“The increasing popularity of the show can be attributed to the rising emergence of the UAE as a leading wedding destination, lavish wedding ceremonies and the rising number of weddings and engagements that are taking place here,” said Mr. Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.
According to the National Bureau of Statistics data, the number of marriages registered in the UAE has gone up from 6,475 in 1995 to 14,934 in 2012. But the numbers have remained stagnant near 15,000 in the past several years, which, experts point out, could be due to the fallout of the economic slowdown that forced many a couple to postpone or even call off their wedding plans.
However, this figure doesn't account for the multiple wedding receptions and other related functions that take place in the UAE.
“Even though the number of marriages has remained stagnant for a few years, wedding planners were doing brisk business on the back of rising demand for wedding receptions and related functions. This is because though several expats prefer to tie the knot in their home country. However, they hold their engagements and receptions over here since they work and live here,” said Mr. Midfa.
“With the economy back on track and regional economies getting ready to host mega events, more and more young people are going to make the UAE their second home, which is expected to generate better business for wedding planners and service providers,” he added.
With the industry observers putting a tag of US$ 80,000 as average wedding expense and close to 15,000 weddings taking place annually, the wedding sector here could be conservatively valued at US$1.2 billion.
Industry observers also note that the unveiling of the world's longest bridal veil and the fact that the show is presenting a mega prize of a fully paid ‘royal wedding package' truly reflects the vibrancy of the industry in its full scale.
The record-breaking bridal veil by Rozana Hospitality, which is set to enter the Guinness Book of World Records, is five-km long and weighs about seven kg. It is embellished with crystals and pearls at its first five metres and will be up for sale, offering couples a chance to turn their wedding into a truly majestic event.
The ‘royal wedding package' consists of a five-star ballroom for the couple and their guests, a bridal beauty package, Kosha decoration and a honeymoon trip to Istanbul.
The fair is also organising daily fashion shows featuring local, regional and international design houses and designers, including Fouad Sarkis, Dar Mona Al Mansouri, Dar Sara, Amato and Emirati designer Aisha Al Muhairi among others.
It also features a special section for Egyptian furnishings, sponsored by the Egyptian Trade Centre. Other attractions include special bridal couture shows, cultural parades, live demonstrations of hair-styling and make-up and dance performances.
The show is open from 3pm to 10pm daily. A play area is available for children under 12 years since they won't be allowed inside the exhibition halls.
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