Reiss womenswear spring/summer 2014 launched in UAE

“Style – all who have it share one thing: originality.”

Diana Vreeland 1903-1989

Travel, leisure and venture; relaxed and informal snapshots of high society from around the globe –‘café culture.’

An interest in the glamorous coastal resorts of the Riviera lifestyle during the late 50s early 60s. A contemporary interpretation of this sophisticated bohemian time. Where “cool is cool and translates anywhere in the world” a guiding principle running through the collection. Resort comfort with chic sensuality!

The season centres on underpinning the ultimate modern wardrobe clothes that are not just the look of today, which is passing, but clothes people want to wear tomorrow. Perfect looks for every conceivable moment or occasion in life.

“The only thing that makes life worth living is the possibility of experiencing now and then a perfect moment. And perhaps even more than that, it’s having the ability to recall such moments in their totality, to contemplate them like jewels.”

Paul Bowles 1910-1999

DESIGN NOTES

The season encapsulates key trends and inspirations, whilst guiding with a sense of spontaneous style and intriguing good taste etiquette.

A laid back resort vibe, refreshingly accessible, feminine with a sartorial fact. Wonderful pieces, charged with passion and persistence, putting the glamour back into women’s lives. Brilliant and bold, dramatic colours with a real anchor of optimism. ‘La Dolce Vita.’

Expandable core wardrobe pieces with flexibility in tolerant colour palettes enable a strong ‘buy now wear now’ hook that runs consistently. Shadow palettes with muted pops start the season off with inspiration from Jean Charlot who translated muted colour with early modernist pops way ahead of his time. A celebration of craft and sleight of hand detailing give Reiss its identity throughout with a nod to French appellation ‘chic.’

THE COLOUR PALETTE

A pretty palette of pastels offset with lustre powder blues, greens, pale silver and whites underpinning the collection.

THE INVENTORY:

• HERO LOOKS & SILHOUETTES
• 50s fuelled ‘La Dolce Vita’ fit flare skirt
• Resort short
• Mix print pieces
• Hand cut work leather wide belts
• Sharp tailoring / engineered, exclusive fabrications
• Flirty technique skirts
• A-line calf hair mini skirt
• Feminine textured blouse