Mall of The Emirates, Mirdif City Centre and Deira City Centre Becomes Foodie's Paradise at Dubai Food Festival

• Held in partnership with the Dubai Festivals and Retail Establishment to celebrate Dubai’s diverse dining options
• Launches ‘Hi-Fi Flavours’ campaign in parallel to the festival

Dubai, UAE; February 26, 2014: As the city awaits the mouth-watering Dubai Food Festival, Majid Al Futtaim’s shopping malls in Dubai are organizing a stellar line-up of exciting food-themed entertainment, activities and in-mall competitions to join in the fun.  Deira City Centre, Mirdif City Centre and Mall of the Emirates invite everyone to indulge their taste buds while enjoying family attractions and activities with the whole family and chances to win AED 10,000 weekly starting today up to March 15th.

Majid Al Futtaim shoppingmalls in Dubai have joined hands to create a campaign that showcases their multicultural range of dining options. ‘Hi-Fi Flavours’ campaign will run in parallel to the festival, which allow shoppers and diners who spend AED 150 at any retail store or food outlet to enter the weekly draw and win AED 10,000 worth of dining vouchers.  Receipts from food outlets will be exchanged for two coupons giving diners double chances of winning. Draws are held every Tuesday evening, 7pm at each mall.

“Majid Al Futtaim has enjoyed a long-standing partnership with the Dubai Festivals and Retail Establishment (DFRE), and we are pleased to be a key supporter of the Dubai Food Festival, which will reaffirm Dubai as a premier tourism destination through its international array of world-class dining options,” said Fuad Mansoor Sharaf, Senior Director, Property Management, Shopping Malls for Majid Al Futtaim - Properties. “Food lovers, culture-enthusiasts and families visiting Deira City Centre, Mall of the Emirates and Mirdif City Centre can experience a world of culture and a compelling program of entertainment suitable for the whole family.”

The mall activities are as follows:

Deira City Centre

The Singing Classic Waitress Comic:  A 20-minute cabaret act from the UK featuring three girls from an outstanding 3-part vocal harmony group, performing songs from a vast range of eras, from the swinging classics of the Andrews Sisters, to the modern and funky beats of Girls Aloud! in their glamorous costumes and funny dance moves. The show is suitable for audience of all ages.  Three shows daily.
• Date:   March 5th – March 11th, 2014
• Venue:  East Court Slab, Level 2
• Timings:  4:30pm, 7:00pm and 8:30pm

Kids’ Corner:  A themed zone within the mall conducting various activities for children aged 4 to 11, teaching children the food pyramid, healthy eating habits through fun and practical games as well as creative activities. Classes and demos include art & craft, healthy food and
habits, food design, creative menu and sandwiches, and a comic act.
• Date:  March 5th – March 11th, 2014
• Venue:  East Court Slab, Level 2
• Timings:  4:30pm - 9pm

Jazz Musicians:  A musical ensemble of two musicians will serenade customers during peak lunch and dinner hours over the weekend, creating a festive ambience and providing diners with jazzy blues in the background.
• Date:  February 24th - March 15th, 2014
• Venue:  West Court Slab, Level 2
• Timings: 2:00pm – 10:00pm

Mall of The Emirates

Food Flash Mob: Participants in chef’s attire will form a symphony of acts in a random manner.  Dancers acting as chefs and servers will come from behind the food counters and begin a routine, all at the amazement of the mall visitors.  A 10-minute show will be taking place at two venues within the mall – food court next to Magic Planet and food court next to Centre Point. 
• Date:  March 7th – March 13th, 2014
• Schedule:
o Food Court next to Magic Planet - 4:30pm
o Food Court next to Centre Point - 5:30pm
o Food Court next to Magic Planet - 7:30pm
o Food Court next to Centre Point - 8:30pm

Jazz Musicians:  A musical ensemble of two musicians will serenade customers for 45 minutes during peak lunch and dinner hours over the weekend, creating a festive ambience and providing diners jazzy blues in the background.
• Date:  February 24th – March 15th, 2014
• Venue:  East Food Court, Ground Floor
• Timings: 2:00pm – 10:00pm

Mirdif City Centre

Acrobatic Pizzaioli:  A 20-min act with groups of pizziaolos showcasing tricks and fancy moves in pizza dough freestyle acrobatics.  Pizza spinning is now evolving into a sport where individual pizza superstars test their skills and vie for the largest dough, the longest spinning dough, the highest tossed dough, and the fastest dough.
• Date:  February 27th – March 5th, 2014
• Venue: Central Galleria
• Timings:  4:30pm, 6:30pm and 9:00pm

Delicious Food Circus Show:  A 30-min non-verbal performance featuring Korean’s traditional rhythms, Salmunori with comedy and drama in the kitchen that audience of all ages and nationalities can enjoy.  Three shows daily.
• Date:  March 1st – March 7th, 2014
• Venue: Central Galleria
• Timings:  5:30pm and 8:00pm

The Aerial Show:  A 20-min act that gives a new dimension to the environment in the food court.  Ten aerial artists will sway, swirl and jump up in the air to the beats of the musical score to keep diners entertained while enjoying delectable food offerings from various outlets.
• Date:  March 9th – March 15th, 2014
• Venue:  North Food Court
• Time: 4:30 pm and 8:30 pm

Jazz Musicians:  A musical ensemble of two musicians will serenade customers during peak lunch and dinner hours over the weekend, creating a festive ambience and providing diners jazzy blues in the background.
• Date:  February 24th - March 15th, 2014
• Venue:  1st floor Oasis Restaurant area
• Timings: 2:00pm – 10:00pm

Dubai Food Festival is an initiative of DFRE that brings together some of the Emirate’s premier consumer food events such as Gulfood and Taste of Dubai, with the inaugural editions of the Dubai Food Carnival and The Big Grill.