Toyota rocks on Jazzy beats at 14th Dubai Jazz Festival

United Arab Emirates, Dubai, February 12th 2014: For the third consecutive year, Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, has been named as the Presenting Sponsor of the annual Emirates Airlines Dubai Jazz Festival which will be held at Dubai Festival City between 13th and 20th February 2014.

The 2014 edition of the ever popular Jazz Festival is a unique take on Jazz, Pop and Rock with performances from a range of world class musical artists. With four headline evenings, complemented by the Jazz Gardens gigs running throughout the week, the festival promises to be one of the most anticipated events in the UAE social calendar.

Jon Williams, Managing Director, Al-Futtaim Motors said: “The Dubai International Jazz Festival forms a crucial part of Toyota’s brand engagement activities in the UAE. A key objective of Toyota is the desire to deliver Waku Doki, a Japanese term for excitement or adrenalin rush, and the Jazz Festival is an excellent platform to bring this live for the 50,000 visitors expected at the festival. With a world class line up of artists, a great venue and a selection of captivating Toyota activations, I am sure this will be an experience to remember.”

The luxurious Avalon, all-new Corolla, Toyota 86 and Zelas sport coupe will be the stars of the Toyota pavilion with musically-themed displays, built to engage the festival’s socially-active and dynamic visitors. An extensive Toyota 4x4 range will also take centre stage as guests enter the festival.

In addition to the Toyota experiences, available to everyone attending the festival, there will also be a special romantic surprise for those celebrating Valentines on February 14th..