68% of women worry about thinning crowns or hair loss*

Hair follicle problems are on the increase in the Middle East

Research indicates that 68% of women worry about thinning crowns or hair loss*, a common problem for women especially in the Middle East. The extreme heat, dust and high level of sodium in water are the main reasons for the condition. There are several treatments available in the market today but they can be expensive or take a long time to show significant results.

Commenting on the hair thinning research, Amit Sodha, hair care expert for 25 years and Director of Nanogen Expert Hair Research said, “Apart from the environmental causes, there are several lifestyle factors that aggravate hair loss such as stress, nutritional deficiency and over-styling the hair. I recommend Nanogen Keratin Hair Thickening Fibres to anyone who needs a quick fix to cover bald spots, especially for special occasions.”

Nanogen Keratin Hair Thickening Fibres are effective in covering thinning spots, wide partings and diffusing hair loss, in a few minutes and provide instant volume and shine to the hair. The fibres bind flat to the hair giving a completely natural look and are resistant to wind, rain and perspiration. Nanogen Keratin Hair Thickening Fibres are made of pure natural keratin and contain no harmful chemicals thus absolutely safe for all hair types. The fibres are also dermatologically tested and suitable for sensitive skin and are available in different shades.

For easy use, the fibres are packed in a patented Kinetic Jar that has to be shaken over thinning hair and blended in with the fingers. In addition, the Hair Fibre Locking Spray helps in finishing the look with a natural shine and keeps hair waterproof all day long.

Nanogen Keratin Hair Thickening Fibres are available in 10 natural shades including Black, Dark Brown, Medium Brown, Light Brown, Autumn, Cinnamon, Dark Blonde, Light Blonde, Grey and White. The Keratin Hair Thickening Fibres and Hair Fibres Locking Spray are priced at the following:

• Nanogen Keratin Hair Thickening Fibres (15 g) – AED 150
• Nanogen Keratin Hair Thickening Fibres (30 g) – AED 225
• Nanogen Hair Fibres Locking Spray – AED 75

The products can be bought online from www.nanogen.ae and also from the Perfect Look Centre (Al Satwa), Marc Cavalli Salon (Dubai Marina), Capizone Hair Spa Centre (Al Satwa), Casanova Gents Salon (Al Satwa) and Version Francaise Hair & Beauty Salon (Dubai Marina).

For more information, please call 04 3458833

*Data from 2000 participant independent survey