Madi International unravels world-class MAVALA beauty products in the region

Leading salons, experts grace the exclusive launch event

Dubai, January 16, 2014: Madi International – one of the leading distributors of reputed professional beauty brands across the entire Middle East, today introduced MAVALA – the world-class beauty products that have carved a niche in nail care, eye care and the cosmetics field over the last 50 years, in the region.

The special launch ceremony, held yesterday at the Crowne Plaza Hotel in Dubai, was attended by top officials of MAVALA and Madi International, guests, beauty experts, top salons in the UAE and members of the media.

Switzerland-based MAVALA, which is currently available in over 110 countries across the globe, is synonymous with quality – thanks to its specific and high performing care and beauty products, developed in the company's scientific laboratories focusing on innovation and search for perfection.

The company is a specialist in nail care and beauty offering an extensive range of products, hand care and beauty in which MAVALA offers specific products and programme, face care where the company has blended science and nature to create its own line of products, eye care, foot care, hair and body care and much more.

Mohammed Madi, President of Madi International Group, said: “The Middle East is a key area of interest for global brands and we are happy to bring the global leader such as MAVALA to the region. As the go-to destination for the beauty professionals, we at Madi always believe in working with the top names in the sector and it is privilege to join hands with MAVALA.”

He added: “MAVALA is known for its specificity, quality, seriousness and advantages and it will certainly contribute to the prestigious image of your beauty salon, fitness centre or spa and this is a great opportunity to work with a truly world-class brand.”

Nathalie Rohlf from MAVALA added: “We are extremely happy to be in this beauty conscious region, and to be working closely with a leading name such as Madi International. At MAVALA, we offer a large choice of specific treatment products, both for professional use and for retail sale; besides a treasure trove of adapted advice material – both for professional use and for clients; and the possibility of a personalized training for beauticians and advisers. All products are still developed and manufactured in Geneva, Switzerland in conformity with the most rigorous quality and purity standards and we bring this world-class expertise to Middle East.”

Founded in 1958 by Mrs Madeleine VANLANDEGHEM, MAVALA International SA has four licensees in France, England, Germany and the US, and an effective distribution network across the world. MAVALA also operates manicure schools offering professional training in England, France and Belgium.

Starting in 1959 with the revolutionary Mavala Scientifique (the penetrating nail hardener that not only remains one of the company's top sellers, but has outlasted perhaps 100 copies), the company has continually developed, refined and expanded the product base. The range now incorporates more than 20 treatment products in nail care, which makes the company the world leaders in nail care.

About Madi International: Madi International is one of Middle East's leading distributors in the beauty industry. Its mission is to provide all beauty admirers with the latest &the most sophisticated beauty products, equipments, education -- in brief complete beauty concepts, services and solutions. Madi International is an exclusive distributor for internationally reputed brands in hair care, skin care, nail care, makeup, salon/spa equipment and furniture.

Madi International's distribution network in the Middle East covers the whole of UAE, Qatar, Oman, Kuwait, KSA, Bahrain and Lebanon.