Rasasi continues to spreads its fragrance in KSA with enhanced retail footprint

Riyadh, January, 2014: Saudi Arabia is certainly the largest market for fragrances across the entire Gulf, and is worth over $820 million, driven by high disposable income and a burgeoning youth population.

With such a huge potential on offer and an ever-surging demand for exquisite fragrances, Rasasi Perfumes – one of the leading fragrance brands across the GCC region – is bullish about its growth in the country, accentuated by plans to expand its retail footprints.

The company, which has an enviable presence in the country, operates nearly 31 stores spread across Makkah, Taif, Jeddah, Madinah, Riyadh, Buraidah, Dammam & Dhahran, Al Hassa, Jubail, Jizan, Khamis Mushyat and Tabuk, and is committed to strong growth with plans to open more outlets in the country.

Rasasi's expansion is part of its strategic growth plans to remain at the forefront of the beauty retail industry by consistently expanding its reach across the region and making it more accessible to the customers.

Mr. Imtiyaz Abdur Razzak Kalsekar, Director of Rasasi Perfumes – Kingdom of Saudi Arabia region, said: “The Kingdom of Saudi Arabia is a huge market for the perfume industry and we at Rasasi are committed to enhance our retail presence to tap into the growth opportunities that the country offers. We currently operate a number of stores in the country, and we plan to add more in the coming months to meet discerning consumer requirements and preferences in the KSA market and remain accessible to their needs.”

Rasasi's business has grown steadily over the years since its inception nearly 34 years ago and has been successful in operating over 115 stores across the region – in the United Arab Emirates, Oman, Bahrain, Kuwait, Qatar and the Kingdom of Saudi Arabia. Rasasi stores are conveniently located at prime locations across all the countries, which are easily accessible by end-users and customers.