SoPritti Presents Araaish Fashion Exhibition is back, bigger than ever!

The hugely popular and extremely exclusive premiere fashion exhibition is set to make its 5th consecutive year the most successful one yet

Dubai, UAE 1st of February, 2014 is set to be marked as a day of glitz and glamour in the events calendars of Dubai's Fashionistas. SoPritti is bringing back the hugely successful Araaish Fashion Exhibition at Murooj Rotana Hotel, Dubai. The premier glamour meets giving bazaar is undeniably the most exclusive fashion exhibition of the year and the only one which requires its exhibiting designers to be present at the event themselves, to meet personally with guests at the exhibition, share their personal opinions and interact with media representatives.

The unrivalled SoPritti presents Araaish exhibition will welcome 45 fashion designers, jewellers, and accessory exhibitors, all specially selected and at the top of their specialities. Present throughout the day will be trend setting designers such as Vikram Phadnis, Neeta Lulla, Niksha Lulla, Mandira Bedi, Rimple & Harpreet Narula, Jade by Monika & Kashmira, Sonia Ahuja, Sabyasachi as well as Gehna Jewellers who will showcasing their latest collections of awe strikingly beautiful jewellery and accessories.

The one-day exclusive event is designed to bring the biggest names in fashion under one roof and give them a platform to showcase their latest collections as well as give the fashion enthusiasts a unique opportunity to purchase the latest and most desirable selections from the world acclaimed designers and trend setters in the fashion industry.

SoPritti, an initiative that brings exciting, fashion-lead events to the UAE, will once again be hosting the much-talked about SoPritti presents Araaish exhibition in the UAE for the fifth year running. The one-day exhibition is in partnership with India based Events Organiser, Araaish, which has hosted some of the biggest celebrity names in India at its events. Through the SoPritti exhibition, Araaish hopes, not only to showcase talent from the sub-continent, but most importantly also to raise awareness and benefit P.R.I.D.E India and the Al Manzil School in Sharjah. SoPritti presents Araaish is first and foremost a charitable event which focuses on helping those in need, through various organisations. 
Pritti Nanda, Founder and Chief Organizer of SoPritti commented, “Over the past five years, this event has grown exponentially, due to its unique offering for fashion enthusiasts. This year is going to be the grandest one yet and we are really looking forward to the feedback we receive from the fashion enthusiasts in Dubai, as it is very quickly achieving the title as the fashion capital of the region”.
The exhibitionwill be held on Saturday 1st February at the Al Yasaat Ballroom, Murooj Rotana Hotel in Dubai between 11am and 8pm.