The Graff Icon Collection

A new collection fusing rich heritage with contemporary design

Graff Diamonds is proud to unveil its latest collection; The Graff Icon.The Graff Icon is synonymous with Graff Diamonds. Its outline can be seen throughout Graff's 36 stores globally, from its elaborate entrance ways to finer, more simplistic, detailing in-store. The delicate lines and flowing curves of the Graff Icon draw inspiration from a renowned $1million ‘Hair and Jewel' coiffure, made by Laurence Graff in 1970.A highly ornate creation of diamonds and gems, it was influenced by the royal hair fashions of 18th century Versailles, which possessed a graceful femininity, qualities reflected in the design of The Graff Icon.

Nevertheless, this is the first time this timeless motif has been incorporated into a jewellery collection.

Each mesmerising piece begins its journey at the hands of Graff's Master Craftsmen at its London workshop, where every diamond is meticulously set, to perfectly showcase its natural beauty.The captivating collection comprises an array of elegant pendants, lustrous earrings and alluring bracelets. Incorporated into each piece, in a variety of different designs, is the distinctive outline of The Graff Icon. A selection of pendants and earrings within the collection feature The Graff Icon delicately enveloped by a perfect circle.This piece created an aura of myth and excitement around the jewels crafted by Graff Diamonds, which continues to this day