L'Oreal Professionnel's cutting-edge hairstyles rule the runways at Dubai's Fashion Forward first edition

Genevieve Carmichael-Thoris, the International Group Manager of L'Oreal Professionnel Color Collections enlightened audiences on the brand's latest hair color trends and styles

L'Oreal Professionnel's expertise in fashion trends was prevalent at the recently concluded Fashion Forward in Dubai as the Parisian House of hairdressing created all the hairstyles for the fashion shows at the event. The four days event saw L'Oreal Professionnel further strengthen their dedication to fashion as the official event sponsors delivered some exquisite hairstyles to the Fashion Forward runways, created exclusively with L'Oreal Professionnel products. Collaborating backstage with three noted salons in the region; Amro Ladies Salon, Pastel and Ted Morgan, the Parisian House of hairdressing showcased some cutting-edge looks that epitomized fashion know-how and flawlessly matched the designer silhouettes adorning the Fashion Forward catwalks.

Fashion Forward also featured the talented Genevieve Carmichael-Thoris, International Group Manager of L'Oreal Professionnel Color Collections and Maison Parisienne De La Coiffure (Parisian House of hairdressing) as one of the event speakers. Originally trained as a hairdresser, Genevieve boasts of an unparalleled experience and education in the field and is considered a veritable hair trend expert who frequently presents latest styles to hairdressers, journalists, and industry insiders across the globe. Enlightening Fashion Forward attendees about L'Oreal Professionnel's most anticipated seasonal color collection during her talk on the 28th of April, Genevieve successfully reiterated why the brand is the number-one choice and source of inspiration for hairdressers around the world.

Held between the 26th and 29th of April at the Madinat Jumeirah, the first edition of Fashion Forward consisted of a series of talks, workshops and panel discussions and was the ultimate platform for the regions' established and emerging fashion scene.

About L'Oréal Professionnel: 2012 will take its place in the L'Oréal Professionnel history books as the year the world was introduced to the brand's cutting-edge concept, “La Maison Parisienne de la Coiffure” or the Parisian House of hairdressing. World renowned names from the hairdressing and fashion arena jointly welcomed L'Oréal  Professionnel's new philosophy at a grand event hosted by the brand as they prepare to reveal revolutionary seasonal collections and bring to the fore cutting-edge hairdressing prowess. Marking a successful commencement, La Maison Parisienne de la Coiffure partnered with the Paris Fashion Week as the official partner for Hair-dos and prominently lent their touch of grace and sophistication to the models gracing the catwalk for notable fashion designer Elie Saab's show.