The Nail Spa Unveils New Brand Identity

Refreshed new in-spa look, logo and tagline mark the next chapter in The Nail Spa's illustrious success story

Dubai, UAE, 10 December 2013: The Nail Spa has unveiled a new brand identity to reflect the company's ongoing evolution and reinforce the brand values and diversity of its offering.

Since launching in 2002, The Nail Spa has undergone a steady and successful transformation to become a full service spa brand, with extensive treatment options ranging from classic nail care and waxing, through to threading and eyebrow tinting, facials and body massages. Encompassing a rejuvenated in-spa look, new logo and tagline, its refreshed identity has been designed to bring the brand in line with the business it is today while reinforcing its core values. This visual transformation, coupled with the addition of a whole host of new products and services to its menu, is set to further amplify its success story here in the UAE and strengthen its position as one of the country's leading homegrown beauty marques.

Commenting on the reveal of the new brand identity, Shabana Karim, Founder and Managing Director of The Nail Spa, said: “Since opening our first location in Dubai in 2002 we've witnessed immense demand across the Emirates for our high quality, market leading services, and as such, have seen great success. However, we will not rest on our laurels. We are committed to striving for excellence and setting the standards for the beauty industry across the UAE. Our brand refresh is part of our evolution and has allowed us to create a new visual representation of the brand and is aligned to the values we hold as a company today.”

Visually on-trend, the new logo's colour palette and single letter typography encased in a circular housing represents the brand's heritage, while The Nail Spa name is reduced in size and sits above a the initials ‘tns' to reflect the fact that the brand is more than just nails and offers a wide range of beauty services. The original tagline – ‘Perfection at your fingertips' – is now ‘just be beautiful' to encapsulate the brand's core belief in natural, quintessential beauty.

“The logo represents the future for The Nail Spa and gives a nod to our heritage. It's stylish, simple, understated, elegant, sophisticated with a slightly retro feel”, added Karim.

The refreshed and rejuvenated look is currently being rolled out across the brand's spa portfolio, representing an exciting new chapter in its eleven-year history. Having grown exponentially since opening its flagship spa in Mercato Mall, Dubai in 2002, The Nail Spa currently employs more than 300 therapists across nine spas in the UAE, including two new locations in Abu Dhabi – Eastern Mangroves and World Trade Centre Mall. As a result, it can now accommodate more than 800 customers each day. The Nail Spa was also recently ranked number 35 of Dubai's 100 top performing SMEs by Dubai SME and under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council.

“With our ongoing expansion we are becoming ever more accessible to clients across the emirates. Our new spas along with the refreshed look and feel of our existing locations in Dubai and Abu Dhabi means that they receive the latest treatments from head to toe from our highly trained beauty consultants, helping them to nourish and care for their bodies, minds and souls.

“However, we passionately believe that beauty is more than skin deep”, concludes Karim. “Since we first opened our doors in 2002, we've woven this belief into everything we do; we love our planet, and source environmentally-sound products and services wherever we can; we care about causes a little closer to home and are actively involved in local charity fundraising campaigns and other neighbourhood events; we also love our team. Their wellbeing is at the heart and soul of everything we do – whether that's by developing new rotas and ideas to support staff happiness or by providing training to teach them lifelong skills.”

For further information or to book an appointment at any of The Nail Spa locations, please call 600 544 001 or visit www.thenailspa.com