M.Micallef celebrates launch of its first UAE Boutique

On Sunday, November 24, 2013, Dubai's social elite turned out to attend the grand launch party of luxury French perfume house, M.Micallef. Coinciding perfectly with the unveiling of the first stand-alone boutique in the region, located within the Grosvenor House, the champagne reception provided a fitting welcome for guests invited to catch their first glimpse of the chic perfumery.

Guests were treated to a reception at Boutique M.Micallef followed by a glamourous evening at Ottomans Restaurant in Grosvenor House, a majestic landmark in the heart of Dubai Marina. Attendees also got a glimpse of the new special edition fragrance which was unveiled at the grand opening – a collectable piece adorned with an exquisite hand-carved crystal eagle's head.

The launch party marked the start of the perfume house's exciting expansion in the GCC and the Dubai boutique is M.Micallef's second in the world, coming five years after its first showroom opened in Cannes.

Created in 1996, Parfums M.Micallef was one of the first to appear in the niche luxury perfume market, and ever since has lead the way in mixing French and Arabic scents to create unique fragrances – winning a loyal clientele among perfume connoisseurs, VIPs and royalty. Its exclusive perfumes are distributed in 54 countries across Europe, the Middle East, the US, Africa and Asia.

“Opening our first boutique in the Middle East is very important milestone for M.Micallef and it a special privilege to venture into the region with this new concept for our pefume house,” said Martine Micallef, Co-Founder. “As a key market for luxury brands, Dubai was the natural choice for us when considering launching a boutique and we are thrilled to be fulfilling the needs of discerning customers across the region.

“We have further expansion plans within the UAE and will be expanding the M.Micallef family in the region by adding ten more boutiques in the next three years.”

M.Micallef perfumes are available from Dhs1,000 up to Dhs70,000 for the limited edition and collectable pieces.