Fat to fit – it's never too late!

Abu Dhabi Alive inspires UAE residents to change their lives

Dubai, UAE, 28November 2013:  One of the Middle East's most inspirational speakers is getting ready to wow visitors at Abu Dhabi Alive where he will document his real life path to a fit, healthy, clean life.

Egyptian national Omar Nour, who lives and works in the UAE, was challenged by a friend to enter a local triathlon in 2007 when he was overweight, unhealthy and could barely run around a track.  Today, he is a triathlon hero who lives and breathes the sport and will regale the audience at Abu Dhabi Alife with his ‘Fat to fit, it's never too late' motivational speech at 12:30pm, Saturday 30 November on the event's main stage.

Abu Dhabi Alive has been buzzing since it threw open its doors to an excitable UAE crowd earlier this week. It is the first event of its kind where visitors can enjoy the fresh air while taking part in fun-filled health and fitness features such as interactive games, a rock climbing wall, fitness classes and cooking demonstrations, as well as get involved in a range of sports they possibly have never tried before. 

Activelife by Daman,Principal Sponsor of the event, has recently appointed the Omar Nour as its ambassador to promote the healthy lifestyle brand.

“Omar Nour is the perfect person to promote our Activelife brand. His inspirational journey saw him transform his sedentary lifestyle into that of a potential Olympic medalist simply by taking the first step of joining a local triathlon. He demonstrates everything Activelife embodies which is the simple fact that all it takes to get fit is getting involved in community activities and commitment," said Dr. SvenRohte, Daman's Chief Commercial Officer.

HayeteJemai, Exhibition Director at Informa Exhibitionssaid “We are extremely happy with the turn out of the event so far.  We are looking forward to seeing more people, from all walks of life, come through the doors over the next two days, especially with the line-up of speakers we have scheduled.

“The concept of Abu Dhabi Alive is great.  Nothing has been done like this before in the UAE and it's exactly the event we need.  Our aim is that visitors will leave the event with a more positive attitude towards their health and well-being.”

Government sponsor, Abu Dhabi Sports Council will also be on hand for the next few days promoting their vision of using the culture of sport professionalism, as well as systematic performance methods, to create a sport-proactive environment that will provide ample opportunities to develop sport and investment in Abu Dhabi.

Other features in Saturday's main stage line up include a cooking demonstration from Slim ‘n' Lite, a Go Organic talk, a dance show by Get Moving Fitness and Spa Centre and a knowledge quiz from Al Noor Hospital. Ahdaaf Sports Club's certified coaches will also be offering football coaching for all ages and varying skill levels on the football field.

Saturday schedule
Main Stage
12.00-12.20  Fine Baby Challenge by Fine Hygienic Paper
12.30-12.45  "Fat to fit. It's NEVER too late" by Omar Nour
13.00-13.20  Awazen Healthy Eating Quiz
14.00-14.15  FitnessLink Network - The Home for all UAE Health and Fitness
14.20-14.50  “How to Outsmart Your Genes” by Dr. Ashraf, DNA Health
15.00-15.30  Test your health knowledge (by Al Noor Hospital)
16:00-17:00  Cooking demonstration by Slim 'n' Lite
17.30-17.45  Go Organic talk
18.00-18.10  Dance show by Get Moving Fitness and Spa Centre
18.20-18.40  Life coaching with RashaBey "What is it like when I am the captain of my own ship?"
19:00   Daman breakdance show (Over Boys All Stars -Baby Gangstas Show)

Activelife by Daman Fitness Arena
13:00 - 14:00  Golds Gym – BODYATTACK
14:00 - 14:30  KIDS CIRCUITS by Gold's Gym (5-12yrs)
14.30 - 15:00  Breakdancing (freestyle) by Daman
15.00 - 15:30  Zumba by Daman
15.30 - 16:00  Breakdancing (freestyle) by Daman
17.30 - 18:00  Breakdancing (freestyle) by Daman
18.00 - 18:30  Zumba by Daman
18.30 - 19.00  Body attack and Body Pump by Get Moving Fitness and Spa Centre
19.00 - 19:30  Zumba by Daman
19.30 -20:00  Breakdancing (freestyle) by Daman

Ladies tent
13:00-13:00  BODYATTACK by Gold's Gym
16.00-16.30  Yoga by Anahata Spa
18.00-18.30  Massage workshop by Anahata Spa
19.00-19.40  Body attack and Zumba by Get Moving Fitness and Spa Centre

Free entry is available to everyone, while a charge of AED5 for one day is applied to those who wish to use the facilities such as the bowling centre, tennis courts, beach tennis and football field.  A two and three day pass, inclusive of facility access, is only AED10, while those who register in advance on www.abudhabialive.ae will gain free entry including access to all facilities.

Abu Dhabi Alive is supported by principal sponsor Activelife by Daman, government partner, Abu Dhabi Sports Council and official media partner The National, while other media partners include Awakenings, BBC Good Food Middle East magazine, FitnessLink, NoviPlus, ‘good' magazine, Good Health Arabia,  Physique TV, Sport 360 and Yogalife.