She Moves Activewear now available at Citywalk Mall, Jumeirah

The first store of She Moves brings stylish activewear and dancewear offline

This winter, She Moves proudly announces the opening of their first shop in the recently built Citywalk Mall in Jumeirah. Fusing fashion and fitness, the shop carries many exclusive celebrity endorsed lines. She Moves stocks the very best of chic activewear, dancewear and accessories made with the finest materials from leading international brands, including Danskin, Soybu and Freed of London.

Since launching its online portal in 2011 and winning Dubai Eye's The Big Break competition in 2012, She Moves has grown by leaps and bounds. In October 2013, She Moves opened its doors for the first time providing its loyal and new customers a physical location to purchase favourite items and more.

Catering to every fashion taste and exercise impact level, the vast range of items at She Moves are impressive. From sports bras and tennis skorts to dresses and leggings, all the clothing is made of the highest quality performance fabrics and available in numerous colours and styles including designer prints. Some of the many brands available at the store are listed below.

• Marika & The Balance Collection: World-renowned clothing that is super soft to touch with beautifully thinned materials, Marika and The Balance Collection are endorsed by Laila Ali. They are worn by women who enjoy a particularly active lifestyle. Price ranges between AED 135 and AED 210.
• Danskin: This international brand is endorsed by the celebrity Hilary Duff and applauded for its unique performance materials that keep sweat patches at bay. Price ranges between AED 190 and AED 250.
• Soybu: This Colorado based yoga brand is exclusive to She Moves and combines the latest trends with silky soft fabrics. From patterned dresses to beach tee's, these items are for those that like to wear their gym kit socially as well as while working out. Price ranges between AED 200 and AED 320.
• Freed of London: This is the official uniform provider for all the ballet grades of the Royal Academy of Dance including Pre-Primary, Primary, Grade 1 to 8 and advanced grades. The brand is a favourite for budding ballerinas with stunning accessories and leotards to help them shine during performances. Price ranges between AED 95 and AED 150.

Devayani Dayal, CEO of She Moves, comments “I am extremely proud to open my first store here in Citywalk Mall, Jumeirah and look forward to showcasing our new and improved stock. She Moves now offers an extended range of activewear with each and every piece containing advanced clothing technology, comfort and style. Whether you need clothes for Zumba, Yoga, Tennis, walking or a marathon, we have it all and more! My aim is to encourage fitness inspired women and fashionistas to get rid of sweaty rags and put on She Moves tags to feel fabulous not only while working up a sweat, but also when out and about with friends.”

The design of the store is funky and fresh with an interior like no other activewear store. There is a dedicated area for dancewear, resonating a ballet theme in its quirky décor, and a special accessories section that includes wellness products such as Chakra energy balancing bracelets made with semi-precious stones and sterling silver, Meditation cushions and the like.

Other areas within the shop are designated to equipment such as yoga blocks and straps, Pilate rings and foam rollers. She Moves even has the latest accessory for matt work outs, toe socks with grips, priced between AED 60 and AED 80. She Moves is set to expand their stock and offers Altearah aromatherapy products, Bio Oil, and organic sun care products.

She Moves is located at Shop 25 in Citywalk Mall on Al Safa Road, Jumeirah. For more information, please call 00971 4 3444 264.