A Retro Refresh for the Summer Season: Introducing the CASIO AQ-240E

Dubai, United Arab Emirates, 01 JULY 2026: Inspired by the enduring appeal of vintage design and reimagined for today's style-conscious wearer, CASIO introduces the AQ-240E this summer, a timepiece that effortlessly bridges the gap between past and present. Combining classic analogue hands with a digital display, the new watch brings a retro-modern aesthetic to the wrist, pairing everyday functionality with understated sophistication.

Summer dressing is all about lighter tones, fresh colour and accessories that can transform even the simplest look. Bringing these elements together, the CASIO AQ-240E offers a retro-inspired finishing touch for the season, with soft dial colours and a refined stainless-steel band that complement everything from relaxed daytime outfits to more polished evening looks.

The AQ-240E is defined by a design language that feels familiar yet refreshingly current. The softly rounded octagonal case draws inspiration from classic watch shapes, while smooth contours and clean lines create a refined appearance suited to both casual and elevated styling. The balanced analogue-digital display further enhances the watch's timeless character, offering a distinctive look that has remained a hallmark of CASIO design for generations.

Adding warmth and personality to the collection are a selection of gentle dial tones, including a light blue sunray finish alongside salmon pink and off-white variations. The light blue brings a cool and refreshing accent, salmon pink adds warmth and character, while off-white offers a clean and versatile finish. These carefully chosen colours introduce a subtle contemporary touch, complementing the watch's vintage-inspired aesthetic while bringing an effortless pop of colour to summer looks.

Whether paired with linen shirts, relaxed tailoring, lightweight separates, denim or everyday casualwear, each colourway offers a different approach to styling. The AQ-240E can be worn as a subtle statement accessory or an understated finishing touch, making it suited to daytime plans, holidays, travel and evening occasions.

Designed with comfort and practicality in mind, CASIO's AQ-240E features a slim profile and stainless-steel band that sits comfortably on the wrist throughout the day. Its analogue-digital display delivers useful everyday functions including dual time, a stopwatch, daily alarm and calendar, combining convenience with a clean and uncluttered presentation.

The AQ-240E reflects CASIO's ability to revisit iconic design codes while adapting them for modern lifestyles. Blending nostalgic appeal with contemporary refinement, the watch offers a fresh interpretation of a classic format, proving that great design can move effortlessly from the summer season into everyday wear.

Key Features

• Retro-modern analogue-digital design inspired by classic CASIO aesthetics
• Softly rounded octagonal case with an elegant, streamlined silhouette
• Choice of light blue sunray, salmon pink, and off-white dial colourways
• Stainless-steel band with adjustable clasp
• Dual time functionality
• 1/100-second stopwatch
• Daily alarm and hourly time signal
• Auto-calendar
• Approximately 3-year battery life
• Lightweight 51g construction designed for everyday comfort
• Water-resistant for daily wear

The AQ-240E is now available at select CASIO retailers and online at CASIO Middle East & Africa. To learn more or to purchase,