Shop, win & zoom away this dubai summer surprises with shopping malls group

10 Exeed LX SUVs Up for Grabs During DSS 2026

Spend AED 200 or More and Enter the Digital Raffle for a Chance to Win

Dubai, UAE – June 2026: Dubai Summer Surprises (DSS) 2026 is set to become even more rewarding as Shopping Malls Group launches its highly anticipated summer promotion, "Shop, Win & Zoom Away", offering shoppers the chance to win 10 brand-new Exeed LX SUVs throughout the DSS season.

This year DSS promotion is running from 2 July to 30 August 2026, the promotion invites shoppers to spend AED 200 or more at participating malls to receive a digital raffle entry through the innovative Shop & Win Rewards platform powered by Raffle Tech. Every qualifying purchase increases shoppers' chances of driving away in one of ten state-of-the-art SUVs.

The campaign will feature eight weekly draws, with one Exeed LX SUV awarded every week. The excitement culminates in a spectacular grand finale on the final draw day, 30 August, where one mega winner will take home two Exeed LX SUVs, making it the ultimate family prize. The draw dates are: 12, 19 and 26 July, and 2, 9, 16, 23 and 30 August 2026

Commenting on the launch, Baiju Kurieash, CEO and Managing Director of BUZ Management and Marketing Consulting, the promotion organizer of Dubai Festivals and Retail Establishment (DFRE), said: "Dubai Summer Surprises continues to reinforce Dubai's position as one of the world's leading retail destinations. Through the 'Shop, Win & Zoom  Away' campaign, we are rewarding shoppers with an engaging and seamless digital experience while creating memorable moments throughout the summer. The scale of this year's promotion reflects our collective commitment with DFRE  to delivering innovative customer engagement initiatives that enhance retail footfall, strengthen shopper loyalty, and add excitement across participating malls."

The promotion is powered by Raffle-Tech LLC, BUZ's proprietary customer engagement and rewards technology business entity with over 5 years of experience with cutting edge Ai based approach. Through a simple "Shop & Scan" process, shoppers can instantly enter the digital raffle, making participation convenient, secure, and user-friendly. Raffle-Tech continues to lead the region's retail retention and loyalty technology sector by delivering innovative digital solutions that connect brands, malls, and consumers.

Year after year, Dubai Summer Surprises attracts millions of residents and visitors with exceptional shopping, entertainment, and lifestyle experiences. The "Shop, Win & Zoom Away" campaign is expected to be one of the season's flagship retail promotions, adding excitement and rewarding shoppers across Dubai's vibrant retail landscape.

Participating malls in this year's Shopping Malls Group DSS promotion include: Arabian Center, Al Ghurair Centre, Al Khail Gate Community Centre, Bay Avenue, Dubai Festival Plaza, Mudon Community Centre, Serena Marketplace, Shorooq Community Centre, Silicon Central, Villanova Marketplace and New West Zone Malls (Al Khail, Mizhar 1 & 2).