Oros, luxurious French fragrances, made with SWARVOSKI ELEMENTS launches in Dubai

• Oros, pour homme and pour femme fragrances are made under license from Armaf Inc., France
• Oros fragrances are encased with SWAROVSKI ELEMENTS
• Oros fragrances launch takes place at Armani, Burj Khalifa

Dubai, United Arab Emirates, 25 November 2013: Oros, the high-end French fragrance brand launched two luxury fragrances at a grand event held at the magnificent ballroom of the Armani hotel, on 25th November. Oros, which means ‘Gold' in Spanish, have used natural oils for a long lasting scent and hand-decorated bottles with Swarovski elements.

“The fragrance was created by Armaf Inc. France, with the help of connoisseurs, who have played an immense role in making OROS a unique fragrance, and added personality to the packaging.” explained Amit Vardhan, Sales and Marketing Director, Sterling Parfums.

Oros pour homme and Oros pour femme are encased in handcrafted bottles with a dozen crystals that connote persona and sophistication for each month throughout the year, while the Swarovski stud on the cap imparts opulence as its the crowning glory.

Oros, Pour Femme, is presented in a sleek graceful clear glass bottle. The scent is described as elegant, provocative and free spirited, full of passion and emotion. The scent combines floral elements with the glamorous sensuality of an Oros woman. It opens to sparkling notes of bergamot, pear and lily and reveals a sensuous floral combination of ylang-ylang, absolute tuberose and absolute jasmine. The dry-down of the scent combines white musk, patchouli and amber.

Oros, Pour Homme offered in a robust black bottle exemplifies an intrepid, masculine and charismatic theme. This all-pervasive scent gives to its wearer an esoteric and fascinating feel enjoyed by men who are avid for energy, sports and adventure. The fragrance opens with citrus accords paired up with pink pepper and continues to a sensual blend of spices and jasmine. The dry-down at the end uses a mix of guaicwood, patchouli and sandalwood.

Commenting on the Oros fragrances, Kanika Kumar, Brand Manager, Armaf said, “The luxurious French duo is developed using natural oils and special aromatic ingredients making the fragrances irresistible and incredibly long-lasting.”

Oros, a fragrance developed by Armaf Inc. France, is manufactured by Sterling Parfums, one of the leading and largest perfume manufacturers in the region. The luxury fragrance will be exclusively distributed by MULTIPLEX International LLC in the UAE, and will be available at prestigious retail outlets and leading perfumeries by 15th December 2013, in time for Christmas and New Year gift shopping. “Oros will be available in 81 countries across the world, from Japan to US within 60 days of launch.” said Rakesh Puri, Chief Executive Officer, Sterling Parfums.

About Armaf Inc:

Armaf Inc. with the help of connoisseurs develops a collection of luxurious French fragrances that exude class, style, and sophistication. Armaf is imagination manifested into reality – it is original, classical, and innovative, bringing forth a convergence of style presented as inspiring perfume creations for both men and women.

About Sterling Parfums:

Sterling Parfums was established in 1998 to provide a diverse range of cosmetics, oriental fragrances, Oud, Bakhoor and perfumes. Over the years, it has built an enviable reputation as one of the largest and leading companies in the Middle East supplying its products globally. Its manufacturing base in Dubai Investment Park boasts 500,000 square feet and utilizes the latest innovative techniques to ensure that high standards of quality are continuously achieved. They also are manufacturers and licensees of a diverse range of Warner Bros. Consumer Products' character themed fragrances for the MENA region, and all products are GMP/AE/2010 and ISO 9001 accredited.