Shoe Mart launches ‘New for Old' campaign

Shoe Mart to run a promotion to help needy children.

Dubai, UAE: Shoe Mart opens its doors for all customers who wish to share the humane and extremely rewarding act of giving by participating in the ‘New for Old' campaign.

The “New for Old” campaign will involve parents bringing their kids' old pairs of shoes and submitting them at Shoe Mart outlets across Dubai. These old pairs of shoes will help a needy child. In return for the grand gesture, parents participating in this charitable initiative, will receive AED 20/- off Voucher for every pair of shoes donated.

Announcing the initiative Mr. Manu Jaswani (CEO, Shoe Mart) said; “We often see that a small gesture goes a long way in time. It is important that along with us we also imbibe the joy of giving into our children. We expect immense participation from our little customers and know that we will have many hands ready to join this cause. Going forward we will be undertaking more such programs from time to time.”

Commencing from 14th November to 7th December 2013 across all Shoe Mart and Centrepoint stores in Dubai, parents are encouraged to be involved, and contribute to improving the quality of life for underprivileged children.

ABOUT SHOE MART: SHOE MART is a leading chain of footwear stores, offering a galore of branded and value-for-money goods for a diverse audience under one roof.  Founded in March 1990 in Dubai, SHOE MART has grown from a single shoe store to one of the largest ‘footwear and accessories' retail chains in the GCC region comprising of 119 stores spread across UAE, Saudi Arabia, Kuwait, Bahrain,  Qatar, Jordan, Oman, Lebanon, Yemen & Egypt  and over 30 countries worldwide. SHOE MART offers extensive range of in-house brands like Duchini, Paprika, Peppermint, Missy, Juniors, Barefeet, Little Missy to leading international brands like Ecco, Lee Cooper, Puma, Reebok, Kangaroos and Skechers, along with accessories such as belts, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks, suitcases and wallets.
For more on SHOE MART log on to www.shoemartgulf.com or www.facebook.com/ShoeMartGulf